Yahoo
Publisher Network
Google
AdSense Program and Yahoo Publisher Network (YPN) are the principal Ads network
and the trendiest PPC (pay-per-click) programs. Any publisher who is running a
website/blog and desire to make money through business and educational promotion
by displaying ads on their websites/blog, should search no more because we are
sure that that publisher landed on this page by search for the difference
between Google and Yahoo Ads.
Nevertheless, the most fascinating question every
webmaster asks is; “which Ad program is the best and which of the two pays higher profit?”
Truly speaking, this is a difficult question to answer because every day comes
with a new unexpected innovation. As at the time of writing this article, Google
AdSense is rated as the most inexhaustible and market-leading PPC affiliate
program in terms of affiliate base. But Yahoo is not far behind the line as it
has its own benefits too which is mouth-watering.
You
should read our previous post below for better explanations.
Remember,
our team here at MARTINS LIBARRAY are
discussing this question very clearly; Google AdSense or Yahoo Publisher
Network (YPN), which is better?
Google
Adsense Program
Based
on investigation, Google AdSense provides better CTR (click-through-rate) which
means whenever a person visits your website, greater are the chances of
generating clicks from the visitor. The more people visit and click the Ads,
the more money the advertisers will pay to the website owner. This is the long
and short explanation for Google Adsense Program
You
should read our previous post below for better explanations.
There
is a reason for that statement above; Google Ads are more content specific and
target audience better than Yahoo Ads do. However on the other hand, Yahoo
provides a better CPC (cost-per-click) than Google AdSense. CPC is nothing but
the percentage of commission the affiliate programs pays per click. From our
experience and research, we have come to find out that Yahoo pays more than
Google for a single click. Google typically pays around 30%-40% whereas Yahoo
pays 60%-70% for a click. Yea, it a bitter truth we found out as at the time of
writing this piece of tips for ads revenue.
Owing
to the above diverse features, a webmaster/publisher should decide which ads to
display on their websites/blog. If your web page is good enough to attract
substantial number of visitors per month, there won’t be much of a difference
between the revenue paid by Google and Yahoo, though experts say that Google
can attract more number of visitors due to better content target ads. Most
people regularly switch between Google AdSense and Yahoo publisher ads to check
which program generates better revenue for their websites. It is highly
recommended.
Note: If you have successfully
applied and got approved for both Google AdSense and Yahoo publisher affiliate
accounts, we would personally suggest that you display Google ads on a set of
websites and Yahoo ads on another set of websites. It’s better to display
Google ads on specific content oriented sites and Yahoo ads on non-content
oriented sites such as entertainment sites. Users browsing non-content oriented
site such as an entertainment site are more likely to click on a variety of Ads
as opposed to a content visitor who is more likely to click on related topic.
Since Yahoo ads are less relevant as compared to Google ads, displaying them on
professional content oriented sites would not be a better idea.
You
can register Yahoo Publisher here: YAHOO PUBLISHER
SIGNUP
You
can signup for Google Adsense here: GOOGLE ADSENSE SIGNUP
IMPORTANTS
ARTICLES TO TAKE NOTE OF:
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