HOW TO WRITE A BUSINESS PLAN | FREE TEMPLATE SAMPLE

Welcome To Martins Library
The Business Plan - Starting Up a Business - or - Upgrade an Existing one
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You’ve got a business idea. You’ve decided to start a business in a small or large scale. You want to get going but don't know where to begin. There’s a lot more to a good business than a good idea. You need to think things through to maximise your chances of success. Are you the right person to run the business? Will customers like your product? 

A business plan will help you turn an idea into a business. It needs you to think through all the parts of your business to plan how everything will work. It will take a few weeks to write if you’re going to do it properly. Some parts will be easier to complete than others.

Stick at it because it’s not the final document that’s important, it’s the process. Although you want to have a good plan when you’re done, an OK plan is better than no plan.


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Martins Library Business Plan & Feasibility Study

The best business plans aren’t long and complex; they explain only the most important information – what you want to achieve, how you will get there and the things you need to do along the way.

It’s best to tackle a business plan in small chunks. Martins Library Business Plan Pack can help. This is the Business Plan divided into sections to help you develop your business idea. You can use the information in the Guide to help you complete the sections. Some of the sections of The Business Plan have tables to record the financial parts of your business. The tables are also available in MS Word and MS Excel format and the sums in these are automatic.

Martins Library Enterprise Programme

Martins Library has helped many young people to complete their business plans and start their own businesses. If you are aged 18–30 and unemployed or working fewer than 16 hours per week, then we might be able to help you. We have offices in Nigeria with a team of Enterprise Programme & Expert staff.

To take part, you need to be interested in self employment and have a business idea that you would like help to test and explore. The programme can then help you to see if your business idea will work and whether self employment is right for you. If through this process you find out it is, the programme can offer mentoring support and, if you really need it, financial support to start your business. However, if self employment turns out not to be the right option, the programme can offer support to secure other goals in employment, education, training or voluntary work.

We can’t guarantee that your business will work without a business plan or that we will be able to offer you money, but if you are up for a challenge and want our help to explore your business idea, get in touch by Contacting Us Today.

SAMPLE TEMPLATE FOR STANDARD BUSINESS PLAN FROM MARTINS LIBRARY


Getting started
Whose plan is this?
                                                                                                                                               
Business and owner details:
Business name:
Owner(s) name:
Business address and postcode:
Business telephone number:
Business email address:
Home address and postcode (if different from above):
Home telephone number (if different from above):
Home email address (if different from above):


Section one
Executive summary
                                                                                                                                               
1.1 Business summary:
1.2 Business aims:
1.3 Financial summary:

Elevator Pitch
                                                                                                                                               
1.4 Your business name:
1.5 Strapline:
1.6 Elevator pitch:

Section two
Owner’s background
                                                                                                                                               
2.1 Why do you want to run your own business?
2.2 Previous work experience:
2.3 Qualifications and education:
2.4 Training Details of future training courses you want to complete:
2.5 Hobbies and interests:
2.7 Additional information:

Section three
Products and services
                                                                                                                                               
3.1 What are you going to sell?
 a product
 a service
 both
3.2 Describe the basic product/service you are going to sell:
3.3 Describe the different types of product/service you are going to be selling:
3.4 If you are not going to sell all your products/services at the start of your business, explain why not and when you will start selling them:
3.5 Additional information:


Section four
The market
                                                                                                                                               
4.1 Are your customers:
 individuals
 businesses
 both
4.2 Describe your typical customer:
4.3 Where are your customers based?
4.4 What prompts your customers to buy your product/service?
4.5 What factors help your customers choose which business to buy from?
4.6 Have you sold products/services to customers already? If you answered “yes”, give details:
4.7 Have you got customers waiting to buy your product/service? If you answered “yes”, give details:
4.8 Additional information.

Section five
Market research
                                                                                                                              
5.1 Key findings from desk research:
5.2 Key findings from field research – customer questionnaires:
5.3 Key findings from field research – test trading:
5.4 Additional information:


Section six
Marketing strategy
                                                                                                                                


What are you going to do?

Why have you chosen this marketing method?

How much will it cost?


     
TOTAL COST

     


Section seven
Competitor analysis
                                                                                                                              

7.1 Table of competitors

Name, location
and business size
Product/service
Price
Strengths
Weaknesses
     
     
     
     
     


7.2 SWOT analysis :

Strengths
Weaknesses
Opportunities
Threats

7.3 Unique Selling Point (USP):

Unique Selling Point (USP)


Section eight
Operations and logistics
                                                                                                                                               
8.1 Production:     
8.2 Delivery to customers:
8.3 Payment methods and terms:
8.4 Suppliers:


Name and location of supplier


Items required
and prices


Payment arrangements


Reasons for choosing supplier






8.5 Premises:
8.6 Equipment




If being bought

Item required
Already owned?
New or second hand?
Purchased from
Price






8.7 Transport:
8.8 Legal requirements:
8.9 Insurance requirements:
8.10 Management and staff:
8.11 Additional information:


Section nine
Costs and pricing strategy
                                                                                                                                   


Product/service name
     
A
Number of units in calculation
     
B
Product/service components

     
Components cost

     
C
Total product/service cost
     
D
Cost per unit
     
E
Price per unit
     
F
Profit margin (£)
     
G
Profit margin (%)
     
H
Mark up (%)
     



Section ten
Financial forecasts
                                                                                                        
10.1 Sales and costs forecast




Month


1


2


3


4


5


6


7


8


9


10


11


12


TotaL


A


Month name
     
     
     
     
     
     
     
     
     
     
     
     






Sales forecast















B


Product/service

     
     
     
     
     
     
     
     
     
     
     
     
     
     

C



Product/service

     
     
     
     
     
     
     
     
     
     
     
     
     
     



Costs forecast















D


Product/service

     
     
     
     
     
     
     
     
     
     
     
     
     
     


E


Assumptions
(e.g. Seasonal trends)


     

10.2 Personal survival budget


Section



Monthly cost (£)


A

Estimated costs
Mortgage/rent

     

Council tax
     

Gas, electricity and oil
     

Water rates
     

All personal and property insurances
     

Clothing
     

Food and housekeeping
     

Telephone
     

Hire charges (TV, DVD etc.)
     

Subscriptions (clubs, magazines etc.)
     

Entertainment (meals and drinks)
     

Car tax, insurance, service and maintenance
     

Children’s expenditure and presents
     

Credit card, loan and other personal debt repayments
     

National Insurance
     

Other
     
B
Total costs (£)
     

C

Estimated income

Income from family/partner
     

Part time job
     

Working tax credit
     

Child benefits
     

Other benefits
     

Other
     

D
Total income (£)
     

E
Total survival income required (£)
     

10.3 Cashflow forecast



Month
Pre-start
1
2
3
4
5
6
7
8
9
10
11
12
Total
A
Month name
     
     
     
     
     
     
     
     
     
     
     
     
     


Money  in (£)














B
Funding from The Prince’s Trust
     
     
     
     
     
     
     
     
     
     
     
     
     
     

Funding from
other sources
     
     
     
     
     
     
     
     
     
     
     
     
     
     

Own funds
     
     
     
     
     
     
     
     
     
     
     
     
     
     

Incomes from Sales
     
     
     
     
     
     
     
     
     
     
     
     
     
     

Other
     
     
     
     
     
     
     
     
     
     
     
     
     
     
C
Total Money in (£)
     
     
     
     
     
     
     
     
     
     
     
     
     
     

Money out (£)














D
Loan repayments
The Prince’s Trust
     
     
     
     
     
     
     
     
     
     
     
     
     
     

Personal drawings
     
     
     
     
     
     
     
     
     
     
     
     
     
     

E
Total money out (£)
     
     
     
     
     
     
     
     
     
     
     
     
     
     
F
Balance (£)
     
     
     
     
     
     
     
     
     
     
     
     
     
     

Opening balance
     
     
     
     
     
     
     
     
     
     
     
     
     
     

Closing balance
     
     
     
     
     
     
     
     
     
     
     
     
     
     


10.4 Costs table

Cost item
What is included and how you worked it out
Total cost
     
     
     
     
     

Section eleven
Back-up Plan
                                                                                                                                               
11.1 Short-term plan:
11.2 Long-term plan:
11.3 Plan B:
11.4 Plan B continued...:


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