WHAT IS ADSENSE
CPC:
Before
we go into details, let’s start with answering fundamental question first and
then we will progress to some working tips that will increase adsense CPC. CPC means
Cost Per Click, (earning paid per
one click). At this time, you may have noticed Adsense publisher talking more
about CTR and less about CPC. If you are actually serious about your Adsense
earnings, you should work more on CPC than CTR. Getting thousands impression on
your ad won’t be of much help but a blog with good CPC with decent CTR can generate
a massive difference. CPC has nothing to do directly with your traffic, if you
would understand and noticed micro-niche blogs, you might have realized despite
of less traffic such sites make more money from Adsense. Reason is simple and
that is eCPM for such blogs are so high that you get paid really well for CPC
and then there are other factors like Ad competition, Keywords and many more.
Lets discus some of them here one after the other:
In our previous post, we wrote:
WHAT ARE THE FACTORS
THAT AFFECT ADSENSE CPC :
NICHE
Let’s
look at the first things first; selecting a right niche for your blog or
website is of extreme importance. Cost per Click or CPC of an ad in a straight
line depends upon the topic of articles you’re writing about in your blog or
website. Are you in doubt? Well, let me explain a single thing here that you
need to know when choosing a niche because there are niches that can pay you
high CPC. Yes! Here is the list of niches that can give you high revenue; I practically
arranged them in decreasing order of CPC for easier understanding.
Domains
– Like Yahoo, Go Daddy etc, pays highest CPC.
Gadgets
– Tech Gadgets like Apple products, Ebay etc
Google
– Google Products (Mail)
Microsoft
– MS office
Banking
(Savings/Current)
Automobile
Health
Real
Estate
Education
Home
Loans
Jobs
Dating
& Romance – It pays lowest CPC.
CONTENT
The
second point is the content of your blog; it is compulsory that you must write
content that should answer readers query. So before writing blogs try to find
what your readers are searching on the Internet and then try to present them
with correct or suggested solutions which will help.
Keep
in mind that you should always directly engage with your readers with your
articles. Make sure your blog content must be tailored according to your niche
so that more and more readers can be redirected to read from your blogs. Therefore
good content will certainly ensure higher Adsense CPC rates. Furthermore, search
engines loves good content, for this reason you might get more click and more earnings
if your ad is highly targeted and your traffic is from the countries like
U.S.A, U.K. Keyword research can also play a vital role here, so make sure to
use Approximate CPC column in your research.
PAGE RANK
This
is not a new phenomenon. In this your entire website or a particular page in a
website are ranked from 1 to 10 in Google Page Rank. For that reason try to
rank above 3-5, if your PR is 6 or 7 then Google will show ads on your site
which will pay you higher if someone clicks on them (If you are a new blogger, please
note that this will take some time before you get to that level). This purely
means that ads of higher quality will be more shown on your website/blog. For
example your CPC will automatically increase from 9 cents to 42+ cents. So
always try to improve the quality of your blogs as CPC directly depends on
higher Page Rank.
AD REVIEW CENTER
Recently,
Google Adsense added Ad Review Center in the dashboard. Feel free to go there
and see for yourself how much each ad category is paying you. This will show
you different ads category that are showing on your website/blog. If you find
that any ad categories is not paying much then feel free to block that category
completely. It is advised that you block those categories which are completely
irrelevant to the content or niche of your blog. Suppose blog is about Education
then block the ad categories for Hospitals, Dating, Politics, Religion, Hotels
etc. This will surely increase your CPC and Adsense earnings.
COMPETITIVE AD
FILTER
This
is a bit similar to ad review center but notice the difference. Just in Competitive
Ad Filter in Google Adsense. You can also go there and block the precise or universal
ads from appearing on your web pages. You can block the ads for entire domain
or just a particular website in that domain name. The reason is because these
ads may belong to your competitors. Therefore you can increase your CPC by not
showing those particular ads.
PLATFORM OR
GADGETS
Notice
that there are people use different gadgets when browsing the internet. Your
blogs contents are read from different platforms like desktop, laptop, tablet, mobile
etc. Although CPC is generally not much affected by the platforms on which ads
are shown but you should try your best to target as many as readers. You will
get most of the readers from desktop and laptop devices. But believe me; if you
are able to reach readers with hand-held or mobile devices then your CPC is
sure to increase as ads shown on mobile/cell phones are of higher worth.
WordPress platform bloggers are advised to use plugins like “WP”
touch which will make your blog mobile friendly and you server adsense ads
which is optimized for mobile screen size.
LOCATION OR
COUNTRY
From
my personal research from Adsense team, I have come to find out that one of the
most important factors that can increase CPC is the country you are targeting
when writing an article. Let me explain with an example; a click on an ad from
USA can pay you up to $2 to $3 and click on same ad from India can end up
paying only 20 to 30 cents. For this reason it is recommended that you always
tailor your blog and its content to audiences in English-speaking countries. It
will also increase Page Rank of your website. Do not forget this point.
AD FORMATS -
TEXT & IMAGE AD FORMAT
Some
readers has suggested with their comments that I should have mentioned Perhaps
I should have give explanation to this suggestion in the beginning of this
tutorial. Nevertheless, you must be aware that ad format plays a vital role
too. It is also recommended to choose the right format for your ad. If you must
place three ads on a page then choose two 336 X 280 ads and one 468 X 60 ad.
Notice that other ad formats are also cool but text ad have higher CTR (click
through rate). You may even decide to even try ad format for both text &
image simultaneously as it gives you more CPC. Image ads are usually less favorite
for both reasons less CTR and lower CPC. Although at times, depending upon the
niche and blog type, image ads perform better in terms of higher CTR but CPC
won’t be as good as text ads. Anyways, as I mentioned above it differs from
niche type and most significant ad placement. This point sometimes depends on
choice too.
PLACEMENT
You
should on no account neglect the placement of your ads on the web page as it is
directly proportional to your Adsense earnings. So where are you suppose to
place your ads for maximum CPC? The answer is straightforward. Place two ads
inside your blog post and one outside the post. As far as placing inside goes
then place one 336 X 280 rectangle ad on the top of the blog just below the
title and place second 468 X 60 ad in between the blog post. Remaining one ad
you can place on your right side that is outside your post. Though it should be
your choice and depending upon your reason of blogging. For example, if you are
a professional blogger and dependent on Adsense, you should not miss a chance
to optimize ad and use maximum possible ad units on a single page. Although, if
you are a pastime blogger or blogging on personal blog, your first target
should be giving quality content and fewer ads, as readers hate advertisement
which distract them from reading. One single truth you need to know here is
that the maximum clicks and higher CPC will come from 2 ads which are inside
the blog post especially on the top.
TRY SOMETHING
NEW - KEEP EXPERIMENTING
Never
stop at a point. Keep researching and always try something new. Experimenting can
really pay you a great deal. You can try out for different niches, choose
different ad placements and finally take as many as advice directly from Google
Adsense center. Never be stagnant on one style always; try something new to get
you revenue flowing but never you click on your ads.
CONCLUSION &
RECOMMENDATIONS
I’m
wrapping up this tutorial here for today. If you have followed and implement
this tutorial, then I am sure you can
increase your Adsense earnings from 30% to 50%. The steps above are completely
legal and genuine way to increase your earning in no long period of time. You
can also search for highest CPC adsense Keywords and compile one-two posts
around it. Do let me know what’s one trick which worked for you to increase
Adsense CPC? Do you believe niche and traffic from certain countries creates a
huge difference in Adsense earning? There is a comment section below for you to
include your suggestions because it might go a long way in helping any
webmaster.
We also wrote these related posts:
Click on the related links below and read more.
We can keep you updated on this information, please Subscribe for Free by entering your email address in the space provided.
Do you like this article? Share this article