EXAMINE CORPORATE COMMUNICATION AS A TOOL FOR CHANGE MANAGEMENT: A STUDY OF FIRST BANK OF NIGERIA AND UNITY BANK

ABSTRACT
          The study has its objectives, to examine corporate communication as a tool for change management-A study of First Bank of Nigeria and Unity Bank. In addition, the study deepens in analyzing the effect of change management as a tool to corporate communication. In the banking industry, communication ensures the cooperation and support required to successfully manage its organization and implement its change agenda.
The study sketches a conceptional framework of organizational change and change management and outline the empirical review as well a theatrical framework of analysis, survey design was used and data were collected using histogram, mean, and likert scale rating. Hypotheses were formulated to guide the study and were tested using ANOVA test and reliability coefficient at 5% level of significance. The result of the two hypotheses tested using ANOVA and reliability test at 5% level of significance should that public relations determine change management within First Bank and Unity Bank. It went further to show that communication strategy employed by First Bank and Unity Bank affect management change. The researcher recommends that workshops and trainings should be giving to First Bank and Unity Bank staff to enable them meet up with the challenges facing them.

CHAPTER ONE
1.0     INTRODUCTION
1.1     Background of the Study
1.2     Statement of Problem
1.3     Research objectives
1.4     Research hypotheses
1.5     Research questions
1.6     Significant of study
1.7     Purpose of study
1.8     Scope of study
1.9     Profile of study organization
1.9.1  First Bank of Nigeria Plc
1.9.2 Unity Bank Plc
1.9.3 Products and services
1.9.4  Commercial banking
1.9.5  Public Sector
1.9.7  Retail Banking
1.9.8  Institutional Banking
1.9.9  Trade Finance
References

CHAPTER TWO
2.0     LITERATURE REVIEW
2.1     Organizational Change
2.1.1. Organizational Change and Change Management
2.2     Types of Change
2.3     Change Process
2.4     Strategic Communication
2.5     Communicating Change Strategically
2.6     Change Management Strategy
2.7     Public Relations
2.7.1 Proactive And Reactive Public Relations
2.8            Role of public relations in change Management
2.9     Public Relations Approaches To Communicating Change
2.10   Theoretical Framework
2.10   Shaw’s Theoretical Framework
2.11   Empirical Studies
References

CHAPTER THREE
3.0     RESEARCH METHODOLOGY
3.1            Research Design
3.1     Area of Study
3.2     Population of study
3.4   Sample Technique
3.4.1  Determination of Sample Size
3.5     Method of Data Analysis
3.6     Instrumentation (method of Data collections)
3.7 Validity and Reliability of Instruments

CHAPTER FOUR
PRESENTATION OF DATA AND FINDINGS
4.1     Presentation of Data
4.2     Test of Hypotheses

CHAPTER FIVE
SUMMARY, RECOMMENDATION AND CONCLUSION
5.1     Summary
5.2     Recommendations
5.3     Conclusion

LIST OF FIGURES
Figure 4.1 Respondents
Figure 4.2 Marital Status
Figure 4.3 Age Distribution
Figure 4.6 Mean responses of respondents on how public relation practices is regarded as an organ in change management within First Bank and Unity Bank
Figure 4.7: Mean response of public relations practices employed by First Bank and Unity Bank in change management

LIST OF TABLES
Empirical Analysis of Data
Table 4.2 Analysis of variance 
Table 4.4 Analysis of Variance


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