Again, Facebook has some easy to follow instructions on the
technical side of setting up your page. Let’s talk strategy for a moment.
How To Advertise On Facebook
1) Always urge the potential
prospect to “like” your page. This causes it to show up on their profile and in
their news feeds, which can create a viral marketing opportunity. Offer people
something in
exchange for “liking” your page, perhaps a free training course or
something.
2) When you’re doing updates and posting things on your
Facebook fan page, don’t be overly sales-y. Send out valuable information,
catchy quotes, and fun pictures. This will improve your retention of fans and
will establish you as a person of value
that they’d like to do business with.
3) Always give people a reasonto connect with you further.
You could encourage them to visit your blog or your landing pages or product
sales presentations.