The present state of marketing
education programmes is E-marketing which means using digital technologies to
sell your goods and services. These technologies are valuable complement to
traditional marketing methods. Whatever the size of the higher institution or
your business model is, the basics of marketing remains the same. The only
thing that have changed is the number of options that you uses to reach your
potential customers, though businesses will continue to make use of traditional
marketing methods, such as advertising, direct mail and PR, e-marketing adds a
whole new element to the marketing mix many business are producing good results
with e-marketing and its flexible and cost- effective nature makes it
particularly suitable for small businesses.
Creating internet marketing
(e-marketing) strategy.
1. Develop your brand name and image
before communicating to your marketer. Your brand makes you recognizable among
competitors so pick a name trademark, website, letter head, and business plan
before launching a strategy.
2. Study your competitors from their
website through their sales process including their marketing strategies
identify the past and ongoing marketing strategies of your largest competitor
to know what works in your given market.
3. Study your market: Decide If you are
part f a niche market. If so, you will want to center your strategy on that
demographic, instead of all internet consumers.
4. Mimic the successful marketing
strategies of your competitors: your market research should tell you how many
people that they send their e-mail list to and how many people comment on their
blog entries.
This
means that the demographic responds well,
5. Create a multiface internet marketing
strategy in order to increase your brands recognition you should launch several
marketing campaign create a social media account and assign someone to launch
interesting material everyday in order to attract followers, social media
account and blog must be consistently updated.
Pay someone to write SEO articles.
Articles that mention poplar keywords related to your product. Create videos of
people using your product or people vouching for your product and launch the
video on your face book, your website, your tube video, in order to draw
peoples interest to your website.