There should be availability of laptops
in the departmental laboratory: the
departmental lab should be well equip with computer set to make sure they all
the marketing education student are
computer literate; well trained in all the packages and on how to use
electronic to market their product or good and services.
There should be suitable internet
connectivity: The computer set in the
departmental lab should be well connected to the internet to enable the student
connect already existing firms or entrepreneur and their marketer, their method
of marketing and their challenges because marketing as a course should not only
be done in theory without practical experiences.
Suitable Power Supply: There should be standby generator for the universities
use to avail the students opportunity of 24hour brawling.
Well equipped library: should also be provided for students for standard research
activities and the departmental journal should also be made available to the
students.
The benefits of e-marketing
E-marketing
gives businesses of any size access to the mass market at an affordable price
unlike TV or print advertising, it allows truly personalized marketing.
Specific benefits of e-marketing include:
Global Reach – a website can reach anyone in the world who has
internet access. This allows you to find new markets and compete globally for
only a small investment.
Lower cost – a properly planned and effectively
targeted-e-marketing campaign can reach the right customers at a much lower
cost than traditional marketing methods.
Traceable, measurable results – marketing by email or banner advertising makes it
easier to establish how effective your campaign has been. You can obtain detail
Information about customers’ responses to your advertising.
24 hour
marketing – with a website your
customers can find out about your products even if your office is closed.
Personalization
– if your customer database is linked to your website, then whenever
someone visits the site, you can greet them with targeted offers. The more they
buy from you, the more you can refine your customer profile and market
effectively to them.
One-to-one marketing – e-marketing lets you reach people who want to know
about your products and services instantly. For example, many people take
mobile phones and PDAS wherever they go. Combine this with the personalized
aspect of e-marketing, and you can create very powerful, targeted campaigns.
More interesting campaigns – e-marketing lets you create interactive campaigns
using music, graphics and videos. You could send your customers a game or a
quiz – whatever you think will interest them.
Better conversion rate – if you have a website, then your customers are never
a few clicks away from completing a purchase. Unlike other media which require
people to get up and make a phone call, post a letter or go to a shop, e-marketing
is seamless.
Together, all of these aspects of e-marketing have the
potential to add up to more sales.
SUMMARY
In any society, industry or institution, the level of
technology plays a significant role in determining what product and services
will be produced, what equipment will be used, and how various operations will
be managed. (Stoner and Wankel 1986), perhaps that is why technology has remained
the most pervasive element among all others.
Technology is the method of doing
things; it is the complex of techniques through which an organization
accomplishes its goals and objectives. Technology has two major components
which are equipments and knowledge possessed by employers and employees within
the organization. In organizational perspective, technology influences the
method of doing things-how goods are designed, produced and distributed as well
as how services are rendered. The analysis above shows that any organization
that fails to keep abreast of the technological development in its industry is
bound to reduce its market share drastically.
RECOMMENDATION
Laptops
and suitable internet connectivity should be made available for the marketing students
in the department laboratory for their lectures and standard research
activities.
Well
equipped library should also be provided and the business education journal
should also be made available for the students use.
There
should be steady power supply by the school. Competent teacher on (ICT) should
also be employed or the available once should be retrained so that they will
have good knowledge of information and communication technologies and then be
able to impact the knowledge in the students.
REFERENCES
Egwu et al (2011) Entrepreneurship and
entrepreneurship principles and practice.
Flatley, Joseph (2012) Scam world: “Get rich quik
schemes mutate into an online monster”. The verge. Retrieved May 15, 2012.
Gary, A and Philip, K. (2012); Marketing: Introduction
Global Edition, 11th Edition.
Fritz, Ben. (2006).
Science thinking inside the box retrieved January 12, 2013.