The
creative writer has so far been depicted as an environmental watchdog that
watches, informs and warns the masses about present and future social,
political, economic and cultural developments in his society. He has been
primarily conceived as an educator and historian. He has been shown to have
similar tasks with the mass communicator, a contention in line with Akpabio’s
(1992:78) view that “the function of the creative artist is not much different
form that of mass communicator. They are all functional communicators.
Apart
from other areas of specialization as a mass communicator, this chapter
emphasized that a graduate of mass communication will be sound in creativity,
thereby producing good and interesting stories for Nollywood, producing novels,
plays, poems in text forms, he can write stories for newspapers, magazines,
journals, etc.
CAREER OPPORTUNITIES IN TRADITIONAL COMMUNICATION
Traditional media refers to “0the product of the
interplay between a traditional community’s customs and conflicts, harmony and
strife, cultural convergences and divergences, cultural specific tangibles and
intangibles, inter-personal relations, sympbols and codes and oral traditions
which include mythology, oral literature and artifacts which encompass a
people’s factual, symbolic cosmological experiences from birth to death and
even beyond death” Frank Ugboaja cited in Nwosu (1990:27).
The person wishing to make a career in
the traditional environment should bear the following prospective lines in
mind:
·
Traditional media
consultancy.
·
Traditional media
research.
·
Traditional media
management.
·
Study of message
content, meaning and application.
·
Traditional media
campaign, execution and evaluation.