Facebook is starting to ramp up its revenue as it leverages
its 600 million user database with all its captured personal data that people
have entered when registering. The main source of revenue is banner adst hat can
be easily set up in a matter of minutes. The major advantage that Facebook has over Google is the
customer data that enables advertisers to target customers very specifically
including age, sex, location, like and dislikes and you can even select
specific Facebook pages or companies. It is also very cost effective and you
can select how much you want to pay per day and
cap it.
So what are the 10 simple steps to advertise on Facebook?
Step One: Go to Your Facebook Page
You do need to be a registered user on Facebook to create
and place an advertisement.
Step Two: Click on
the “Advertising” Text Button
This at the at the bottom right of your Facebook Home page
Step Three : Click On “Create an Ad”
Step Four : Design Your Ad
1. Use an existing ad: This makes it easy to rinse and
repeat if you want to take an initial pilot campaign from test to a full blown
campaign)
2. Destination URL (the link you are going to send people to
when they click on your ad). This can be a contact us form or some other call
to action landing page that converts the “click through” to an
inquiry,subscription or purchase or whatever the action you are requiring from
the advertisement on Facebook.
3. Title: This is your headline that makes it compelling and
tempting for the reader to click
4. Body Text: This only provides you only 135 characters so
it has to provide an opening sentence that wants the reader to continue through
to the link
5. Image: Select the banner graphic that your web designer
can easily create in a compatible passive (jpeg) or animated (gif) format for
placement on Facebook page
Step Five: Targeting
This allows you to select an entire country, State or City.
You can then select target age and sex in the Demographics and then you can get
really granular in terms of your target customer with their likes and dislikes.
1. Location
2. Demographics
3. Likes and Interests
4. Connections (optional)
5. Advanced Targeting Options (which includes a range of
elements such as birthdays, male, female, relationships and languages and you
can even target education levels and work)
Step Six: Campaigns, Pricing And Scheduling
*. This where you can name your campaign
*. Select your budget range (you can cap it at very low
levels to test the market and keep to budget and you can even set what you are
willing to pay per click or impression). I tend to use pay per click because at
least I know I am getting people to my landing page.
*. Set the campaign so it runs only one day, one week or one
month or what ever length you like). I like to run a test or pilot campaign
first so I can check to see whether it is effective and whether I need to
adjust my bid level or budget per day to achieve the campaign goals.
Step Seven: Review Your Ad
Just take a minute to ensure that your spelling and grammar
is correct before placing the order
Step Eight: Place Your Order
This where you pull out the credit card and enter the
essential details
Step Nine: Wait for Approval
This can a few hours or a day or two and longer if you do it
over a weekend as it goes to Facebook to be manually approved
Step Ten: Monitor, Measure And Modify
Facebook provides a tool that graphs and shows you the number
of clicks per day you are receiving and also how much each day is costing you).
I would recommend that you test your ad and run a test pilot campaign for 7 to
14 days to monitor and measure your
campaign and then you can further test your modifications.
Categories: Facebook , Facebook Marketing , Social Media ,
Social Media Marketing