Yes, Facebook Ads and Sponsored Stories are paid services.
However, as an advertiser, you are able to control your spend by setting a
dailyor lifetime bu...
How much do Facebook Ads and Sponsored Stories cost?
There's no set cost for ads or Sponsored Stories, and as an
advertiser, you can control your spend for each campaign by setting a daily or
lifetime budget...
Bidding
What is the difference between CPCand CPM and which should I
choose?
Cost per click (CPC) advertising allows you to specify a
certain amount that you are willing to pay each time a user clicks on your ad.
Many CPC advertise...
Is there a minimum CPC or CPM bid?
The current minimum CPC is $0.01, and the current minimum
CPM is$0.02. However, in many cases, these bids may not be high enough to
ensure that your ad w...
Does selecting CPC or CPM influence the placement of my ad
or the amount of exposure it will receive?
For any available ad inventory, Facebook selects the best ad
to run based on the cost per click or per one thousand impressions, quality,
and ad performan...
How do I update my bids?
To change your bids, follow these steps: Visit your Ads
Manager . From there, select the campaign that contains the ad you wish to
change the bid for.Scro...
Is there a maximum CPC or CPM bid?
Your maximum CPC or CPM must be less than your set daily
budget. If you'd like to place a higher bid, you should first adjust your daily
budget to accommo...
Why is my average CPC or CPM less than my bid?
Facebook Ads and Sponsored Stories are delivered and priced
based on an auction model, so it's common for your actual CPC or CPM to be less
than the maxim...
Is there a way to estimate what my max cost per click (CPC)
or per one thousand impressions (CPM) should be?
You can estimate the cost for your ads or Sponsored Stories
in the ad creation process. You're able to do this before you enter any payment
information, s...
What is the "Suggested Bid" range?
The suggested bid range you see when creating your ads is
based on the bids that are currently winning the ad auction for the users
you've chosen to targe...
Will I ever be billed more than my maximum cost per click or
maximumCPM?
No, you will never be billed more than your maximum cost per
click (CPC) or the maximum cost per one thousand impressions (CPM) that you
have specified. Y...
Setting Budgets
What does my "Daily Budget" control?
Your daily budget is set at the campaign level and controls
how much you'll be able to spend on thatspecific campaign each day. If you have
more than one...
How do I change my daily budget after my ad is already
running?
To change your daily budget, just follow these steps: Visit
your Ads Manager.Find the campaign that you'd like to adjust the daily budget
for and move you...
What is the minimum daily budget?
The minimum daily budget for any campaign is $1.00 USD.
Additionally,your budget must be at least two times the CPC or CPM bid that
you've chosen. For ex...
What's a "Daily Spend Limit"?
Your daily spend limit is the maximum amount that our
billing system will allow you to spend in one day. This limit is different from
your daily budget. Y...
How can I adjust my daily spend limit to less than $50?
Currently, you're not able to adjust your daily spend limit,
but you can always change your daily budget, which is how you control how much
you spend each...
How can I increase my daily spend limit?
At this time, you aren't able to adjust your daily spend
limit yourself, but you can have our team review your request. To submit a
request to increase yo...
My daily spend limit is already at$5000 and I would like it
increased.
Unfortunately, we cannot increase your daily spend limit
over $5000 USD at this time. We apologize for any inconvenience.
Categories: Facebook , Facebook Marketing , Social Media ,
Social Media Marketing