Entrepreneurship book
is an indispensable resource for students and practitioners alike, to learn
about entrepreneurship. It provides an excellent foundation for
better understanding this crucial subject matter. Kariv manages to
integrate theory with practice via fascinating case studies from all over the
world. The book is well written and inspires a lively discussion on a variety
of themes in the field of entrepreneurship.'
Entrepreneurship means different things to
different people, but the entrepreneurial personality is a crucial success
factor to any new business. These traits are also increasingly in great demand
at established multinational corporations.
This groundbreaking
textbook differs from its competitors by placing an emphasis both on the core processes and practices
of entrepreneurship, as well as demonstrating the impact of complex local environments in shaping the processes of
entrepreneurship. Topics include:
•
Main
processes of entrepreneurial venture creation, innovation and growth.
•
Operational
steps characterizing processes of entrepreneurship.
•
Establishing
and realizing entrepreneurial ventures.
•
Core
processes and practices of entrepreneurship.
With case studies and interviews with
entrepreneurs from across the globe, Entrepreneurship's international approach makes it stand out from
other titles, providing students and practitioners alike with a unique perspective on the subject.
Contents
List of case studies xii
List
of illustrations xiii
List
of tables xv
Foreword
by Professor Louis Jacques Filion xvi
Acknowledgments xviii
INTRODUCTION 1
Who
should read this book? 1
Entrepreneurship
in a global context 2
Basic theoretical models in entrepreneurship at a glance: a research evolutionary
Basic theoretical models in entrepreneurship at a glance: a research evolutionary
perspective 3
National
culture and entrepreneurship 4
Entrepreneurs
versus small-business owners 6
Entrepreneurship
today 7
The
book's approach 8
PART I THE RESOURCE-BASED
PERSPECTIVE IN THE ENTREPRENEURIAL
COURSE
1 THE ENVIRONMENT AND ENTREPRENEURSHIP
The
market analysis
Uses
of market segmentation
The
environment
Clientele
Summary
2 THE ENTREPRENEURIAL CULTURE
What
is entrepreneurial culture?
Processes
that structure the entrepreneurial culture
Summary
7 THE STARTUP
STAGE
Phase
1 —Decision-making
Phase 2 —Realizing the vision
Phase 3 —Equipment know-how
Phase
4 —Buying
Phase
5 —Initiating
the venture
Phase
6—
Selling
Phase 7—Managing the business
Summary
8 MENTORSHIP, COACHING AND
COUNSELING
Mentorship
Coaching Counseling Summary
9 PLANNING AND MANAGING AN
ENTREPRENEURIAL VENTURE
Business
planning and business performance
Mission
statement
Value statement
Writing
a mission statement
Redefining
the firm's goals
Main themes in business
planning
Business
plans for established firms
Break-even
analysis
Setting
prices
What
should entrepreneurs look for?
Two
types of business plan
Elements
of a business plan
Reflections
on the planning process: a new perspective on business plans
Finalizing
the planning process: the strategic plan
Planning
by IPA: an alternative approach
Summary
10
MANAGEMENT SKILLS IN THE ENTREPRENEURIAL REALM
Managerial
skills in entrepreneurs/lip
Managerial
skills relevant for different stages of bus/ness development
Entrepreneurial
management
Management and the resource-based
view
Leadership
in the entrepreneurial realm
The new venture team
A
glimpse into entrepreneurial teams
Summary
PART II THE PROCESS-ORIENTED PERSPECTIVE IN ENTERPRENEURSHIP
4 CREATIVITY IN ENTREPRENEURSHIP
Defining
creativity
Creativity In the entrepreneurial realm
Creativity and environment
Types of creative ideas
The '•'idea'
Creativity in the context of entrepreneurial projects
A model
of creativity
Gaps and asynchronicities
Creativity
in the context of the business plan
Differentiation of the business
Summary
5 INNOVATION
The design of innovation in the entrepreneurial context
Innovators
and entrepreneurs
The
dynamic capabilities perspective and innovation
How to stimulate innovation
Innovation
and business success
Unexpected business results
The
effects of market demand
Opportunity exploitation in the context of innovation
Differentiating creativity and innovation in the
entrepreneurial context
Summary
OPPORTUNITY
EXPLOITATION
THE ENTREPRENEURIAL
THE RESHAPING OF TODAY'S ENTREPRENEURIAL
ACTIVITIES
These days, new venture
creation plays an essential role in renewing the economic and social fabric. In
most societies, new ventures are regarded as the main contributors of
innovation, creating jobs and providing added value.The wealth of a nation
depends on its ability to generate innovation, and most of that innovation is
the product of new ventures.
Not only has the number
of new ventures increased, but the range of entrepreneurial prospects has also
grown. However, in spreading its wings, the world of entrepreneur ship has also
become more complex. Every day, new ventures are launched in emerging sectors,
with new entrepreneurial models as their basis. Until now, we have been used to
preparing venture creators for the more traditional manufacturing and service
sectors. Today, though, growing numbers of entrepreneurs can be found in the
social and philanthropic fields, as well as in the technological, cultural,
artistic and entertainment sectors.
Organizations — along with all the other elements of our society — are becoming
more complex, and that complexity has generated a rapidly growing set of
potential opportunities. Most venture creators must now be able to define
existing, emerging and latent needs that reflect not only market development,
but also the more sophisticated levels of education to which people aspire, and
the technology-based environments in which they live. In addition, they need to
be able to devise ways of defining the boundaries of these new, emerging
sectors.
Increasingly, these new
ventures, regardless of where they are situated, tend to focus on the global
market; in fact, the number of firms operating globally from the time of
inception doubles everv year.
Today's venture creators
and entrepreneurs are much more highly qualified and have more sophisticated
learning cultures than ever before, with the result that anyone who may be considering
entrepreneurship as a future career path needs a complete and well-developed
overview of their target field.
The author is a
well-known specialist in the field of entrepreneurship. She has written a book
that will appeal to a broad range of readers. The book has been designed to
present a structured approach to the learning required in preparation for
entrepreneurial practice and venture creation in today's global environment.
More than 70
entrepreneurs from 45 countries were interviewed for this book. Readers will
find more than 20 very different case studies that will inspire them to
construct their own mental models of the entrepreneurs they wish to become, and
what they wish to accomplish. In the jungle
Overview of
increasingly specialized literature, here is a book that not only provides an subject,
but also proposes avenues for readers to explore its various aspects in more
depth.