ABSTRACT
The study has its objectives, to examine corporate
communication as a tool for change management-A study of First Bank of Nigeria and
Unity Bank. In addition, the study deepens in analyzing the effect of change
management as a tool to corporate communication. In the banking industry,
communication ensures the cooperation and support required to successfully
manage its organization and implement its change agenda.
The study sketches a
conceptional framework of organizational change and change management and
outline the empirical review as well a theatrical framework of analysis, survey
design was used and data were collected using histogram, mean, and likert scale
rating. Hypotheses were formulated to guide the study and were tested using
ANOVA test and reliability coefficient at 5% level of significance. The result
of the two hypotheses tested using ANOVA and reliability test at 5% level of
significance should that public relations determine change management within
First Bank and Unity Bank. It went further to show that communication strategy
employed by First Bank and Unity Bank affect management change. The researcher
recommends that workshops and trainings should be giving to First Bank and
Unity Bank staff to enable them meet up with the challenges facing them.
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the Study
1.2 Statement of Problem
1.3 Research objectives
1.4 Research hypotheses
1.5 Research questions
1.6 Significant of study
1.7 Purpose of study
1.8 Scope of study
1.9 Profile of study organization
1.9.1 First Bank of Nigeria Plc
1.9.2 Unity Bank Plc
1.9.3 Products and services
1.9.4 Commercial banking
1.9.5 Public Sector
1.9.7 Retail Banking
1.9.8 Institutional Banking
1.9.9 Trade Finance
References
CHAPTER TWO
2.0 LITERATURE
REVIEW
2.1 Organizational Change
2.1.1. Organizational
Change and Change Management
2.2 Types of Change
2.3 Change Process
2.4 Strategic Communication
2.5 Communicating Change Strategically
2.6 Change Management Strategy
2.7 Public Relations
2.7.1 Proactive And
Reactive Public Relations
2.8
Role of public
relations in change Management
2.9 Public
Relations Approaches To Communicating Change
2.10 Theoretical Framework
2.10 Shaw’s Theoretical Framework
2.11 Empirical Studies
References
CHAPTER THREE
3.0 RESEARCH
METHODOLOGY
3.1
Research Design
3.1 Area of Study
3.2 Population of study
3.4 Sample Technique
3.4.1 Determination of Sample Size
3.5 Method of Data Analysis
3.6 Instrumentation (method of Data
collections)
3.7 Validity and
Reliability of Instruments
CHAPTER FOUR
PRESENTATION OF DATA AND FINDINGS
4.1 Presentation of Data
4.2
Test of Hypotheses
CHAPTER FIVE
SUMMARY, RECOMMENDATION AND CONCLUSION
5.1 Summary
5.2 Recommendations
5.3 Conclusion
LIST OF FIGURES
Figure 4.1 Respondents
Figure 4.2 Marital Status
Figure 4.3 Age Distribution
Figure
4.6 Mean responses of respondents on
how public relation practices is regarded as an organ in change management
within First Bank and Unity Bank
Figure
4.7: Mean response of public relations
practices employed by First Bank and Unity Bank in change management
LIST OF TABLES
Empirical Analysis of
Data
Table 4.2 Analysis of variance
Table 4.4 Analysis of Variance
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