Mass
communication refers to a message communicated through mass medium simultaneously
to a widely dispersed, large and heterogeneous audience with the aid of the Mass Media. However, in order for the Millennium Declaration which the United Nation (UN) and its member countries
signed at the Millennium summit in the year 2000 to be properly executed, mass
medium have a big role to play.
This declaration lays out eight goats, called
the Millennium Development Goals (MDG) that aligned with the UN’s main
functions to be met by 2015. In order to meet these goals, poorer countries
have pledged to invest in their people through health care and education while
wealthier nations have vowed to support them by providing aid, debt relief and fair
trade.
The Millennium Development Goals came
from not just the UN but also the organization for economic co-operation and
development (OECD), the World Bank and the International Monetary Fund (IMF). The
setting came about through a series of UN led conferences in the 1990s focusing
on issues such as the right to dignity, freedom, equality, a basic standard of
living that includes: freedom from hunger, violence, encourage tolerance and
solidarity.