MY MARKETING EFFORT AS A MANAGER AND SALESMAN (A REPORT)


This article is intended for a business owner, manager, salesman or sales person, etc that wants to write a report of to his superior telling them how he/she manages a given business.
Author – Martins Chima

1.         From the management instruction, the regional manager of (NAME OF COMPANY) company is in charge of the states within the south east regions. The first three zones recorded high sales volume simply, because, the regional manager spent more time supervising the zones.
This intense supervision encouraged or induced the sales person within the first three zones to perform better thereby recording higher sales. Salesmen require greater supervision to perform better. This supervision was greatly seen in the first 3 zones and no doubt the result was outstanding.        Another reason for the high sales is that the customers really need household utensils, because consumers only spend the money on what they really need. It is also that the customers within the first three zones have available money to buy household utensil at the time the sales period lasted.

2.         The last two zones recorded lower due to inadequate supervision from the regional manager. The least zone is (place) zone with 15,000 as unit of sales, (place) is not in south east, and automatically it’s outside the manager’s territorial coverage area. Therefore the manager paid less attention to it.  It is also indicates that the customers within the last two zones have n provision for household utensils or do not need them then.
3.         Sales performance can be affected by organizational structures. Some of the structural reasons for the sales performance are that territorially, I the regional was officially assigned to cover the sough east, this mandate restricted my job to the south east states, (place) was an added coverage area.        In addition the sales oriented structure also helped the sales performance. The salesmen all out to there job in all the zones, although adequate supervision was given to some of the zones while some received less supervision form me.           It is also possible that customers in south east actually require household utensils. The marketing research done for the south east zone was actually correct. (Place) zone recorded the lowest sales figure is because the customers there do not really need household utensils. 

SOME KEY SOCIO-ECONOMIC REASONS FOR THAT INFLUENCED OUR SALES FIGURES     
In identifying the reasons for the variation in the sales figures, we have to consider so many factors. In this case lest see if any socio-economic reason influenced the sales figures.
            When we talk about socio-economic, we mean, social and economic reasons that influenced the sales figures.
            During my supervision as the regional manager, the customers bought our product simply because they needed the product, most importantly they can afford them. The south east is an Igbo speaking region in Nigeria and they share a common identity. Economically, the price of our product is affordable. Every one can pay for our product; this particular reason also influenced our sales volume.

SIMPLE FACTORS THAT HELPED TO PRODUCE THE SALES FIGURES
            Most important I was appointed the regional manager for south east zone, a position well deserved. This made me responsible for effective policy making, adequate and logical delegation of authority.  I also ensured a clear channel of communication and lines responsibility. The salesperson under my supervision received adequate control, monitoring and compensation. Except for (place) zone was I allowed faith to determine what will happen because it was not in my coverage area. More so, territorial structure gave us area of concentration, therefore we did not waste marketing effort. I and my team of salesmen went straight to the customers. Marketing structure also informed us that the people in south east are civilized and will buy new and improved household utensils.

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