This
article is intended for a business owner, manager, salesman or sales person,
etc that wants to write a report of to his superior telling them how he/she
manages a given business.
Author
– Martins Chima
1. From the management instruction, the
regional manager of (NAME OF COMPANY) company is in charge of the states within
the south east regions. The first three zones recorded high sales volume simply,
because, the regional manager spent more time supervising the zones.
This
intense supervision encouraged or induced the sales person within the first
three zones to perform better thereby recording higher sales. Salesmen require
greater supervision to perform better. This supervision was greatly seen in the
first 3 zones and no doubt the result was outstanding. Another reason for the high sales is that the customers really
need household utensils, because consumers only spend the money on what they
really need. It is also that the customers within the first three zones have
available money to buy household utensil at the time the sales period lasted.
2. The last two zones recorded lower due
to inadequate supervision from the regional manager. The least zone is (place)
zone with 15,000 as unit of sales, (place) is not in south east, and
automatically it’s outside the manager’s territorial coverage area. Therefore
the manager paid less attention to it. It
is also indicates that the customers within the last two zones have n provision
for household utensils or do not need them then.
3. Sales performance can be affected by
organizational structures. Some of the structural reasons for the sales
performance are that territorially, I the regional was officially assigned to
cover the sough east, this mandate restricted my job to the south east states, (place)
was an added coverage area. In
addition the sales oriented structure also helped the sales performance. The
salesmen all out to there job in all the zones, although adequate supervision
was given to some of the zones while some received less supervision form me. It is also possible that customers in
south east actually require household utensils. The marketing research done for
the south east zone was actually correct. (Place) zone recorded the lowest
sales figure is because the customers there do not really need household
utensils.
SOME KEY SOCIO-ECONOMIC REASONS FOR
THAT INFLUENCED OUR SALES FIGURES
In identifying the reasons for the variation in the
sales figures, we have to consider so many factors. In this case lest see if
any socio-economic reason influenced the sales figures.
When we talk about socio-economic,
we mean, social and economic reasons that influenced the sales figures.
During my supervision as the
regional manager, the customers bought our product simply because they needed
the product, most importantly they can afford them. The south east is an Igbo
speaking region in Nigeria and they share a common identity. Economically, the
price of our product is affordable. Every one can pay for our product; this
particular reason also influenced our sales volume.
SIMPLE FACTORS THAT HELPED TO PRODUCE
THE SALES FIGURES
Most important I was appointed the
regional manager for south east zone, a position well deserved. This made me
responsible for effective policy making, adequate and logical delegation of
authority. I also ensured a clear
channel of communication and lines responsibility. The salesperson under my
supervision received adequate control, monitoring and compensation. Except for (place)
zone was I allowed faith to determine what will happen because it was not in my
coverage area. More so, territorial structure gave us area of concentration,
therefore we did not waste marketing effort. I and my team of salesmen went
straight to the customers. Marketing structure also informed us that the people
in south east are civilized and will buy new and improved household utensils.
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