CONCLUSION ON AUTO-RESPONDER FOR ONLINE MARKETING


Internet has come to stay, e-commerce has come to stay as well and Auto-responder must surely exist. There is money in the list they say and this remains true. You entice a customer with gifts or service in order for them to give you their email address and you in turn forward to them about your goods on the internet thereby drawing their attention to your product and how reliable you are.  For an effective online supermarket, an auto-responder is their soul mate. It will be hectic on you banging email to thousands of your customers that comes to your site in search of one thing or the other. Therefore with this idea of auto-responder, you can comfortably set it up within an hour and it will be there doing your work for you.  


Be careful not to use your auto-responder improperly. Having one auto-responder respond to another auto-responder, for example, can be chaotic and could cause server overload. This situation occurs when you sign up for something using your auto-responder address. After the sign up, your message is sent to another person’s auto-responder, which responds to your auto-responder – and this continues until it is manually stopped. Second, be aware that certain words or phrases used in your messages will automatically activate spam filters. When used responsibly, then, auto-responders can prove to be important automated tools for helping the success of your online business.

REFERENCES
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3.         DOWNES, S (2005) E-LEARNING 2.0 Online at http://www.downes.ca/post/31741
4.         www.homebusinesslink.com/the-importance-of-auto-responder
5.         MBAM B.C.E. (2002). INFORMATION TECHNOLOGY AND MANAGEMENT INFORMATION SYSTEM. ABAKALIKI: GREEN LIGHT COMPUTERS.
6.         murray,M.(2006). Auto-responder Basic. Email Marketing, 50-51
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8.         Chen, L. (2000). Enticing Online Consumers: A Technology Acceptance
Perspective Research- in-Progress. ACM Proceedings, SIGCPR
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