CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 RESEARCH DESIGN
Research design
is a framework or plan that is used as a guide in collecting and analyzing the
data for a study (Baridam, 1997). It is a model of proof that allows the
researcher to draw inferences concerning casual relations among the variables
under investigation pattern or framework of the project that stipulates what
information is to be collected form which source and by what procedures.
The researcher
design approach adopted in the work is the survey research techniques. This is
as a result of the descriptive nature of the study. The survey approach
appeared best suited for this work
since it’s not quite feasible to interview the population.
Furthermore, in
surveys there are fixed set of questions and response are systematically classified,
so that quantitative comparison can be
made.
In the words of
Oppenheim (2008), a survey therefore is a form of planned collection of data
for the purpose of analyzing the relationship between certain variables.
3.2 AREA OF THE STUDY
This research
study on the total quality management as
a corporate strategy for growth (a case
study of Kia motors manufacturing company Lagos metropolis which focused on ten
Kia motors firms in Lagos metropolis.
They include the
following:
1.
Loptus
consultants
2.
E-web
solutions
3.
Hyperline
communication company
4.
Sonie
Telecommunications
5.
Nnabuife
Electronics
6.
UK
Aliji Enterprises
7.
Pine
Fields investment
8.
DEDAN
Technologies
9.
Cristable
electronic
10.
Henrich
Electronic
3.3 SOURCES OF DATA
Both primary and
secondary sources of data were used in this research work for gathering
information.
3.3.1 PRIMARY SOURCES OF DATA
Consists of all
the information obtained directly from the respondents in any research
situation. Primary data was collected with the aid of questionnaire and personal
interview. Questionnaires was used because it is the cheapest method of
collecting information from top management. The Kind of questions were closed
and open-ended. Personal interview was
also used to get relevant and useful information as well as certain facts
which one not included in the questionnaire. The use of personal interview
created room for essay administration of the study.
3.3.2 SECONDARY SOURCES OF DATA
Data was
obtained from text books, journals, newspapers, unpublished work, magazines,
seminar papers and internet. The use of secondary data proved very useful
during the literature review stage. Again, it allowed for easy comparison or
discussion of the data collected.
3.4
POPULATION OF THE STUDY
Population can
be described as the working universal
that investigator used for the purpose
of conducting research. It is the total
number of people that are supposed to use in the research. The total
population of the staff working in Kia
motor limited are 174, in which sample would be chosen.
Thus, the
breakdown of the study is as follows;
Junior
workers = 109
Senior
works = 65
Total
- 174
Therefore, the
population is 174 staff members of Kia motors at the regional office at
Lekkiepe expressway.
3.5 SAMPLE SIZE, DETERMINATION AND SAMPLING
TECHNIQUES
Sample technique
and sample size determine the researcher study, the whole population hence or
samples selected.
In determining
the sample size, Yamani formula was
1+n (e)2
Where
n =sample size to be determined
N = population size
1 =
mathematical constant
E= limit of tolerable
error. In this study, the researcher
used 55 as the tolerate error
N = 174
= 174
= 121
3.6 METHOD OF DATA COLLECTION
Appropriate
descriptive statistical techniques such as frequency distribution and simple
percentage were used to characterize the responses.
The use of percentage analysis made it
possible for the figures of most of the information in the research work which
was in absolute terms to be inverted to real terms. The statistical tool facilitated the
comparison of figure and standardize
data, thereby reducing the difficulty of comprising non standardize figures. It
uses 100 its base.
3.7 VALIDITY OF THE INSTRUMENT
The
validity of the research instrument is determined through expert opinion. In
this process, the drafted questionnaires were corrected by my supervisor who
ascertained that the necessary questions in the questionnaire were necessary to
test the hypothesis formulated.
3.8 RELIABILITY OF THE INSTRUMENT
The
instrument of data collection mostly used in gathering data for this research
project was the questionnaire and it was carried out by the research himself.
Moreover, the respondents were friendly and gave their candid opinion as regard to this research project.
3.9
METHODS OF DATA PRESENTATION AND ANALYSIS
In
presenting and analyzing of data collected extensively use of tabular and
percentage was paramount. The data collected were presented in table and
analyzed with percentage.
The hypotheses were analyzed by the use of
yamani formula
TOTAL QUALITY
MANAGEMENT AS A CORPORATE STRATEGY
FOR
ORGANIZATIONAL GROWTH
(A CASE STUDY OF
KIA MOTOR MANUFACTURING COMPANY LAGOS)
REFERENCES
Olayinka,
O.M. (2000), researcher method in education and social sciences Ibadan.
Yamani,
Y and AC Klima, N. (1984), in the Japanese market Japanese journal consumer
Affairs
Babalola,
F., Research methods university of Nigeria life.
Baridam.
D.M. (1997), Benchmarking: a TQM tools, paper presented by Nigeria institute of
management of Delta Hotels limited, Port Harcourt.
Oppenheim,
A.N. (2008). Questionnaire Design of attitude
Measurement: London, Melborn, Toronto: Heinemann Educational Books
Limited.