This is the report of a
seminar conducted on the above topic.
Effective selling techniques can be described as the
approaches to market a product and get a positive outcome. It involves those
factors a marketer will employ to successfully any given product or service at
a profit and not at the expense of the customers for future sells.
Effective selling techniques in television industry
for Mr. Peter Nduka is all encompassing both it first start with the sell
person who is the market to other
external factors. Television industry being an image marking organization
requires a more co-operation and modern approaches its sell of service
considering the fact that the society uphods the body at a high esteem coupled
with the class of people that go for its servicing. Every marketer must imbue
the following qualities before success can be recorded it in this direction;
1.
Pass: To be
passionate about the job will propel one to meet people that actually need
media services because it gives publicity. To have absolute love for the work
is a key factor for excellent performance passion is the number one motivational
incentive behind every success in all sphere. It will compensate for lack of
knowledge, talents, skills and intelligence because it will position one for
all needed for the job description.
2.
Peace:
Before any effective and successful sell will be made, there must be peace
within and around the sell person.
3.
Research: A
good marketer is a researcher because he always dig deep to know alot about the
product he is selling and the person he is selling to.
4.
Development:
This is the ability improving on the approaches used in the past to suit the
current trend of events. This involves adding value to ones life and strategies
in solving problems. There is essential and urgent need for growth in the job
by being a veracious reader and asking meaningful question where necessary.
5.
Creativity:
This boards on the ability of a marketer to discover what no body has ever
thought of irrespective of the fact that you he known everything other people
known. There is exigency that we invent ideas for both industries and
individuals.
6.
Indispensable:
He challenged us of how importance we are to the organization and the community
we service. It is by placing high value on ourselves and the job will make us
to effectively selling the station’s products.
Meanwhile,
Mr. Goodman the second speaker drilled us on;
(1) Products of the NTA: The products that we
are listed are
(a) News (b) Air time (c) Advertisement (d) Education
(e) Entertainment
(2) Challenges: The major issues military
against effective selling the product listed above are:-
·
Price: Price is
fixed making it difficult for negotiation nor giving discount to get a business
solution was preferred to that effect.
·
Viewership:
Viewership should be increase by creating good programmes that are people
oriented.
·
Courage: Our
technology should be beef-up so that rural dwellers will be getting clear
signals when ever they need it.
Presenter
2
He narrated the importance of team work and why we
should work as one unified entity. Teamwork, he said is an organized effort
employing by a group to achieve a goal or task. It reduces stress and
inefficiency which would have recorded when it involves an individual to
execute the task.
Another crucial aspect of the seminar he educates us
was the area of business design business design is the planning of an
occupation or a commercial organization in a decorative pattern with the
underlying factor to make profit. It entails drawing on outline of activities
such away that the programme will be a success. It boards down on the ability
to be creative. This was illustrated using Ebonyi State as an under-developed
area. The question here us; what are those things that can strive here in
relation to our industry. Example programmes or show that can entice the people
at the level of their exposure.
Presenter 3
He
educated us on the use of meeting and reporting as an effective marketing tool.
Sale meeting is an organized gathering by marketers to share ideas and discuss
issues described as a group of sale persons working together to ensure
excellent and optional marketing of their product. This set of people also
scout for new prospects.
The benefits of sale meeting are
enormous and it includes:-
· It increases marketers focus.
· It increases expertise.
· Improves selling skill by demonstration
· It gives opportunity to react to changes
· It creates and discover leaders
In addition
he reviewed the items that suppose to be in agenda a of a sale meeting. They
are:- Prayer, sale journey, client
visited, any objections presentation of sale, objectives, success, brain
storming session, itemize problems.
The format of writing sales report involves, point of
reference, procedure of getting your fact, finding, recommendations.
Procedures for creative selling are:-
·
Prospecting and
qualifying prospect
·
Determine the
buying motive
·
Approach prospect
·
Attempt to
successfully close the sale
Presenter
4
The day’s lecture centered on working smart and not
heard as an approach of resolving media marketing problems and prospects. He
was of the view that if a marketer in the industry should work intelligently
and quickly through dressing thinking and keeping up to appointment that there
is no challenge he will not be able to surmount. The attributes of working
smart should be evidence in our abilities to solve problems bearing in mind we
are new people now.
Presenter
5
Sale presentation: There are three kinds of it.
(1) Customer: The explains the kind or type of person
client is .
(2) Selling: It tells a lot on how and where the client
was met.
(3) Product: What is the product your are sell? It could
be news, advertisement.
The lecture ended with an illustrative drama
presentation in demonstration on how to make a good sell presentation to
achieve desired result.
Conclusion
The 3-days
seminar was elaborate and incisive with high imprecation of knowledge. It was
an eye-opener and a veritable tool for effective selling here in Ebonyi State
and any part of the world with regards to television products.
The resource
persons were more practical unlike lecture receive in an academic environment.
We were drilled on the topics given to them and after which they want out of
scope through the delivery of inspirational speeches. Knowledge acquired was
more then what one can learn in four years because we were inspired and
transformed.
The unprecedented workshop has laid bedrock for every
meaningful development and achievement in the look and personal life of all the
participants.
Recommendation
In view of what the programme offered, it should be
held on periodical basis as a refreshment course. Again, the opinion of the
resource persons should be respected and pay attention to seminar of this
order, commands payment of training as a motivating tool for total adherence
and implementation of knowledge acquired. Lastly,
I believed that earnest consideration and execution of the above could make a
remarkable impart on future trainings.