PPC
Pay Per Click advertising is the quickest way I know of to
get traffic, and test a product idea, conversion page, or just get market
feedback. Earlier this week, there was a
question posed asking you forfeedback on your experience advertising on
Facebook . In this post, we’ll discuss
how you can get you first ad campaign up in (about) 10 minutes or less.
How to Advertise on Facebook in 10 Minutes or Less
If you are an experienced Pay Per Click marketer, you’ll
appreciate thesimplicity of setting up a campaign, as well as the targeting
possibilitiesof your ads. If you are new
to pay per click, you still can have your first campaign up in 10 minutes or
less, setup is just 3 steps.
1 – Design Your Ad
First step, design.
Go here to get to the page that looks like the screenshot below. You can either drive traffic to a Facebook
page you have (fan page, or group), or a page on the web. Give it a title, some text, and an image if
you like. In this example, I’m setting
it to drive traffic to a fan page .
2 – Target Your Ad
This is probably the most compelling part of the service,
advertisers can target millions, or laser focus an ad to less than 100. As you specify the targeting it updates the
estimated number of people that meet your targeting parameters.
Some interesting things you can target include (not in
screenshot):
*. Workplaces
*. Relationship status
*. Users who are or not connected to a page, event, group or
application.
*. You can even target friends of connections to a Page,
Event, Group or Application.
Here’s a screenshot of the estimatedpeople based on the
parameters set.
Needless to say, you can get very creative here.
3 – Campaigns and Pricing
Once you have the ad targeting set, now you need to
determine the name of the campaign, and your pricing model. What you might expect here for pricing
options and estimates (nice).
I wish Facebook offered a little more flexibility on the
schedule. More specifically, what Google
Adwords users know as ‘day parting’ would be really useful for some marketers.
Done
Once you confirm your settings and payment, you are done,
and your campaign will be live after it is approved by the reviewers at
Facebook. Congratulations, you have just
launched your first Facebook ad campaign.
Now you can enjoy the stats collecting that Facebook offers advertising,
and tweak your ads further.
Easy enough?
Useful? What say you?
Feedback? Have your own
experience? Chime in below