INTRODUCTION
The institution of public relation of
United Kingdom was established in February 1948. It adopted the definition of
public relation as the planned am sustained effort to establish and maintain good will and mutual understanding
between an organization and its public
While propaganda is the deliberate spreading of
information or ideals to promotes a cause
Corporate propaganda are propagandist claims made by
cooperate (or corporations) nearly always for the purpose of manipulating
market opinion to the benefits of their product or to divide public opinion
with regard to controversial issues related to that cooperation and its
associated business dealings.
The institute for propaganda analysis has a U.S based
organization composed of social scientist and journalists. It is best known for
identifying several basic types of rhetorical tricks used by propaganda
name-calling, glittering generalities, euphemisms, transfers, and testimonial
planfolics.
The father of propaganda Edwards Bernays defined the
profession of counsel on public relations as a practicing social scientist
whose competence is like that of the industrial engineer the management or the
investment counselor in their respective fields. To assist client PR counselors used understanding
of the behavioural sciences and applying them to sociology social psychology,
anthropology, and history.
Propaganda is generally as appeal to emotion,
contrasts to an appeal to intellect. It shares techniques with advertising and
public relations. Advertising and public
relations can be thought of as propaganda that promotes a commercial product or
shapes the perception of an organization, person or brand. It is also use to
influence opinions and believes.
There is a big difference between public relation practice and propaganda. Even though the two appears to look alike
they are not the same their distinctive features are
PUBLIC RELATION PRACTICE
1. It recognizes along term responsibility and
seek to persuade and achieve mutual understand by securing the willing acceptance of attitude and
ideal
2. It can succeed only when the basic policy is ethical
and the means used is truthful.
3. In public relation
the ends can never justify the use of false harmful or questionable
means
4. The policy of public relation practice must always be
positive and constructive
5. The objective of public relation is to achieve
consents
6. The intension of public relation practices is to
achieve true dialogue but not so with propaganda
7. The methods of public relations involve compete
openness
8. Public relation practice strives for proper
communication and understanding
PROPAGANDA
1. Propaganda is an instrument of politics and
therefore, it is full of confusion
and unethical
2. It is the power for social control and mass
mobilization
3. Propaganda functions as means of attracting followers
and to keep them in line with the desire of the leaders.
4. Propaganda does not call for ethnical content
5. It is used mostly for self interest in order to
distort the facts or to falsify them in order to achieve the purpose.
6. The objective of propaganda is to build movement and
mobilize the people even when the ideal of the movement is on negative
intention
7. Propaganda obscures openness and abhors proper
communication and clear understating of parties involve
They are both important to this understand of the
public because communication research
largely focused on the influence of propaganda . One question researcher sought
to he utilized to create behavioral changes government that if they here to function
efficiently. They could only do so with the ordinate cooperation of their
citizens through the use of propaganda government could ensure that a nation functioned to meat its goal
but could also consciousness
In government public relation specialist may be caused
press secretaries. They keep the public informed about the activities of the agencies and
official public relations specialist
also arrange and conduct
programs to maintain contact
between organization he public
relation specialist handled
organizational functions such as media, community, consumer industry
and government relations political campaign interest group representative conflict mediation
and employee and
investor relation.