ZOBO DRINK | A BUSINESS PLAN FOR ZOBO PRODUCTION | FEASIBILITY STUDY



CONTENTS
 This is a sample of a written business plan for a locally produced Zobo Drink in Nigeria. It is aimed at teaching the reader how to produce Zobo drink and use it as a profitable business in Nigeria or any other part of the world where the ingredients are available. The feasibility study and business plan contains the following sub topics:

Executive  Summary

Business Description

Business Environment Analysis

Market Analysis

Marketing Plan

Operations Plan

Management and Organization

Financial Plan

Conclusion

Conceptualization



EXECUTIVE SUMMARY
Zobo drink has been a nutritional drink where as people don’t see it as one because of this it has been prepared and packaged roughly.
            Each time I take it I always dream of creating an impact of its nutritional value to the people and also its natural and medicinal value, but all my effort of convincing them seems abortive.
            And I think if I recreate the business my aims will be achieved.
            I will make sure it is well processed, well packaged so as to be desirable, enticing and also very hygienic to meet its nutritional demand of human.





BUSINESS DESCRIPTION
Zobo production is a manufacturing business whereby new product is been produced through different raw-materials. The raw-materials I wish to use are
1.         Water
2.         Zobo leaves
3.         Pineapple to taste
4.         Pineapple flavour to taste.
 With this four raw materials a high standard of
Zobo is been produced.
            In most cases people add sugar, ginger and garlic, but I don’t want to add them to my own product so that it will be possible and desirable to all people as some dieters do not take such tins like sugar, ginger and garlic.



STEPS ON HOW TO PREPARE ZOBO  
1 Cup of dried  zobo leaves
4 Cups of boiling water
Pineapple juice
Pineapple flavour

DIRECTION
1.         Set the leaves in a large bowl, cover with boiled water, set aside for 2-4 hours (this will allow the drink to steep)
2.         Pour the drink through a sieve or strainer to separate the fluid form the leaves
3.         Add some ice, Juice and flavour to taste then package with can and seal to maintain hygiene.

BUSINESS ENVIONMENT ANALYSIS
I have chosen a site at Okposi in Ohaozara local government area, Ebonyi State which some factors has been considered before choosing the site so as to be possible.
The factors considered are;
1.         Availability of resources and not just profitability.
2.         Government and her agencies
3.         Marketing
4.         And also the availability of labourers.



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MARKET ANALYSIS
The demand is low now in the market because it is not packaged in the way it will be attractive and hygienic.
            But I strongly believe that after my production that it will cherish by the people and also be desirable because it will be of high quality and attractive and also hygienic that after taking it you will like to take more to compare with coca-cola drinks.
            And also the demand of zobo drink has been high in Ohaozara L.G.A and their neighboring towns.

MARKETING PLAN
It is been sold at the rate of N30 when packaged with 50cl can now and it can be sold only in the market, streets, schools and some churches.
            After my production it will be sold at the rate of N50 when packaged with 50cl can and it will supplied to offices, supermarkets, markets and the Okposi town and neighbouring towns which has a big daily market that can serve as a reliable outlet for the products.

OPERATION PLAN
            It is a small scale business always managed by an individual in their different homes.
             In my production, it will be a challenge to large scale business production so as to minimize cost and maximize profit.
            And there will be several sectors or sections or departments like, sealing, filtering, sieving and washing departments.
So as to meet the demand of the people

MANAGEMENT AND ORGANIZATION
A qualified manager from food science and technology will be employed to oversee to the running of the company, to minimize cost of production and maximize profit.
Appropriate record will be kept for effective management of the business to ensure quality production and profit oriented

FINANCIAL PLAN
Estimated financial allocation to personnel, equipment and materials are as follows;
Manager                                                         =          #10,000
Labourers                                                      =          #10,000
Warehouse                                                    =          #50,000
Refrigerator                                                   =          #120,000
50 bags of Zobo @  #5,000 each               =          #250,000
water                                                              =          #50,000
pineapple                                                       =          #5,000
flavour                                                           =          #1,000
Total                                                               =          #496,000

CONCLUSION
Zobo production is a very creative business and a good source of nutrients to human body. It provides energy to the users. 
Zobo production is a courageous and profitable business.

CONCEPTUALIZATION
It is advisable for people to take drinks from natural resources other than drinks made of chemicals which is not good for the human body because of the preservatives added to it. Indeed, zobo as a nutritional drink provides satisfaction in the same manner other drinks do but what makes it preferable is that it is a fresh energy drink and impact nutrients faster for the sustenance of immune system and removal of other sicknesses that may have been resting in the body.

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