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AFFILIATE PROGRAM: How to make money online with Affiliate program
First and foremost, marketing is the bedrock on which every business thrives, it is therefore not out of place to see companies, organizations, merchants/retailers etc engage in marketing in order to create awareness of their goods and services with an Affiliate program.
Generally speaking, any business that does not have marketing strategies integrated into its structure is slowly building up for “Doom’s Day”. As a matter of fact, to avoid this, Web advertisers and merchants have taken to recruiting Webmasters who can”Market” their banner ads or buttons and sell their products for them. All things considered, let’s take a look at what an affiliate program is;
DEFINITION OF AFFILIATE PROGRAM
In the first place, affiliate program, also known as associate programs are arrangements wherein an online merchant website pays an affiliate website a commission to send them traffic. Furthermore, this affiliate website can also place the online merchant banner or buttons and also links to the merchant’s site.
Presently, the affiliate websites are paid according to a particular agreement, and these agreements are based on the number of visitors sent by the affiliate website, who buy something or perform some other action, some affiliates are paid based on the number of visitors who visit the page containing the merchant site’s banner advertisements.
Of course, at least three parties are involved in an affiliate program transaction they are;
- The merchant site.
- The affiliate site.
- The customer.
The type of advertising that is involved in affiliate program is known as pay per action (PPA) because the affiliate is only paid when a visitor performs an action.
HOW AFFILIATE PROGRAM WORKS.
Comparatively, the affiliate program is beneficial both to the merchant and the affiliate. Here is how it works;
First - Pay-per-click: The number of visitors who click on the merchant’s site is what determines the affiliates pay from the merchant.
Second - Pay-per-sale: When the affiliate sends the merchant a customer who purchases something, the merchant site pays the affiliate.
Third - Pay-per-lead: Here the affiliates are paid by companies based on the number of visitors they refer, who signs up as leads. These agreements are not peculiar to all companies; a company could set up an affiliate program based on any action that would benefit them.
ADVANTAGES OF RUNNING AN AFFILIATE PROGRAM
Identically to the merchant, the cost of advertising is reduced to the percentage paid to the affiliate, and this has to be paid when a purchase is made.
Similarly to the affiliate, as long as visitors click on the affiliate links, and make purchases, the site owner stands to make some money.
In conclusion, affiliate is an innovation that has come to give a boost to online marketing making it an avenue of getting your site out to the world, it is an excellent way to sell products online, and also a cheap and effective marketing strategy. You can click here to sign up for Amazon affiliate program