If you’re an internet retailer and looking to drive traffic
to your website or looking to build or boost your brand, Facebook is a hub that
creates endless opportunity for you. Facebook can not only drive endless
traffic to your website but consumer engagement. While advertising on Facebook can be costly, that can be
determined by the budget you can allocate to your online marketing for social
media and also by measuring ROI (return on investment) from this particular
channel. There are 4 ways to really advertise on Facebook when it
comes to consumer engagement and trying to drive traffic back
to your e-commerce
website (or brand it.)
DOMAIN STORY : Domain stories are used for advertisers to
drive traffic from Facebook back to their websites. This can be very powerful
but you have to make sure you carefully watch these campaigns as they are
costly and want to make sure you are converting (as with any other paid
channel, of course.)
From Mashable : How domain sponsored stories work: A visitor
comes to your site while logged into Facebook and Likes your site. This action
generates a story into News Feed, such as “Jane likes X site.” Sponsoring such stories
increases the visibility for these kinds of posts, either in the News Feed or on
the sidebar.
PAGE LIKE STORY : This model for advertising on Facebook is
really to boost your Facebook presence and gain ‘fans’ to your Facebook page.
Your Facebook page is becoming, OR has become one of the most important
properties on the web for your business. Depending on your Facebook page (Yes,
may be moreso than your actual page) consumers will trust OR distrust your
brand/website. You can really gain a following with page like stories! The way it works is let’s say Joe Shmo likes your Facebook
page. All of Joe Shmos friends will see he likes your Facebook page with a page
like story sponsored ad.
PAGE POST STORY : I personally love this type of Facebook
marketing/advertising because I believe it has true influence on users.Say Joe
Shmo leaves a great review on your Facebook page. You can turn that review
(comment, etc) into a sponsored ad! This means all of Joes friends will see
what he wrote and they are likely to check you out. What the Page Post Story essential does is broadcast the
most favorable post from users and broadcast it to all their friends. This is
very powerful and again, has an incredible positive influence.
CHECK-IN STORY : The check-in sponsored story can be great
if you’re an e-commerce store with an actual storefront as well. When a user checks in, as a brand, you can
advertise (sponsor) this action so it broadcast to all their friends. Again,
this plays a major role in purchasing influence and trust when it comes to
branding.