I just attended this webinar hosted by HubSpot , called, How
to Benefit from Facebook 2011 Updates . They began by introducing the new
features that were added on Facebook in 2011, then went straightinto question
and answer session. Advertising on Facebook has been around for sometime now
but peopleare finally starting to figure out how it works and how to put it to
good use to help benefit their businesses.
What’s New on Facebook
Send Button – it’s a selective Like button. It counts in the
Like total on your page as well, and can be delivered as a Facebook Message or
on a group wall.
Deals is still in test mode and is only available in 5
cities. But the point is that it will get groups of friends to discover the
business by sending out deals with no upfront costs.
What benefits can I get from using iFrames on my page?
iFrames are frames that allow a visual HTML Browser window
to be split into segments. Ultimately by introducing iFrames into Facebook
pages, companies are now able to brand their pages.
Now you can use styles on Facebook as you use it on your
website, this is great for branding your company.
You can also track page views using Google Analytics
Google Website Optimizer – is now available to be used on
the tab pages.
Links can open within the iFrame as if you are on your
website. For example, you can have a whole cart process within an iFrame and
NOT leave Facebook at ALL.
If you want to know how to set up aniFrame on your Facebook
check out Hubspot’s blog post on “ How to Set up a Facebook Custom iFrame Landing
Page Application .” You can also download for FREE “The Facebook Marketing
Update – Spring 2011” E-Book which includes a step by step process of setting
up iFrames for your custom facebook pages.
Can you use photos and videos as marketing?
Photos and videos are much more visible on the news feed
because they take up space, so this would be a smart technique to attract
attention from your fans.
Also, keep in mind that videos are much more engaging than
pictures because fans will more likely click play and tune in than Like an
image.
Tip: Turn images into Call to Actions to see what kind of
interaction you may receive.
And now with Google Website Optimizer , you can test videos
and photos to see what interests people more.
What to do about Negative comments?
Don’t ignore negative comments, that will only make things
worse.
Address the comment and take it offline.
Suggestion: Have a customer care person who is not the same
person updating the facebook page to address negative feedback to try to assess
and fix the issue.
When is the best time to post?
It depends on your audience, no one set rule for everyone,
it just depends on the kind of site you have. Keep in mind, if they are across
the world, they won’t necessarily see the post because of the time difference.
By the time people get to the post it may be buried, so if your target base is
in another country across the world, make sure to post in their waking hours.
Keep involved but don’t over do it.
Which brand is doing Facebook advertising best?
Audi – more engaging than Justin Bieber – they have 3.5
Million fans. This is because there is a lot of interaction and discussion. By
answering comments and engaging users, they have gained a heavy fan base.
Mail Chimp also has a lot of interaction and comments. They
have a human element by commenting, it’s not just a faceless brand.
Retail sites are hard to get engagements but Sephora does it
well
Fans talk to each other about products and advice on which
product works best.
The webinar was based off of the FREE HubSpot E-book, “ The
Facebook Marketing Update