PERFORMANCE INDICATORS ARE CLASSIFIED AS FOLLOWS


1.      Performance indicator A: The extent to which agencies recruit and promote those with customer service skills. According to Yunus, there is need to avoid placing the wrong people in sensitive positions, for example, frontline positions, and direct supervisory and management positions. It should be noted however that competencies can be used to improve job descriptions and selection criteria, and inform training agendas.


2.      Performance Indicator B:  The extent to which agencies train staff appropriately in customer service methods-training is relevant here and it needs to be done properly, and in a well-designed and targeted way. As indicated above, desirably new training activities should be competence based and devised after training needs analysis, aimed at identifying competency gaps related to service delivery. Simulation methods may be helpful, based on feedback from employees about their perception of service delivery standards.

3.      Performance Indicator C: The extent to which agencies ensure internal support operations are customer focused, so that front-line customer service staff get the same quality of internal service that they are expected to give to the organization’s external customers-without this quality of standards, there will be internal stress which will flow through into the external environment. In order words, external delivery standards will suffer; if internal standards of service delivery are below average.

4.      Performance Indicator D: The extent to which staff is motivated to achieved a high level of service to customers-this can involve special recognition and rewards for contributions to improved service delivery. It is important that front-line staff, and their managers, are placed in a career structure and look forward to adequate remuneration and career path advancement.

5.      Performance Indicator E: The extent to which staffs are empowered to make decisions about relevant aspects of their work-service can be more efficient, and enhanced, where staff have the capacity and authority to make decision on the spot. Continually referring routine decisions to a higher level is frustrating to customers, and reduces the staff to a mere paper processor, who can end up feeling that their work lacks meaning. Of course. Empowerment of this kind has to be carefully linked with appropriate accountability arrangements.

6.      Performance Indicator F: The extent to which managers and executives have the competencies to create and sustain a customer service environment-this recognizes the need for senior managers and executives to play their part in improving services delivery. It is not enough to pass the responsibility to junior staff and hope for the best, while managerial attention is devoted to high level exchanges and debating policy nuances. Therefore to determine whether an organization is performing or not, takes a whole lot of things into consideration, not just comparing input and output with the set standards.

Jim (2010) performance indicator or key performance indicator (KPI) is a measure of performance. According to him, such measures are commonly used to help an organization define and evaluate how successful it is, typically in terms of making progress towards its long-term organizational goals.

Key performance indicator (KPI) can be specified by answering the question “what is really important to the stakeholder”? It may be monitored using “Business Intelligence Techniques (BIT)” to assess the present state of the business and assist in prescribing a course of action. The act or practice of monitoring key performance indicator in real-time is known as Business Activity Monitor (BAM). Key performance indicators are frequently used to evaluate difficult to

measure activities such as the benefits of leadership development, engagement, service and satisfaction. Key performance indicators are typically tied to an organizations strategy using concepts or techniques such as the ‘balanced scorecard’.

A key performance indicator differs depending on the nature of the organization and the organization’s strategy. The help to evaluate the progress of an organization towards its vision and long-term goals, especially towards difficulties to quantify knowledge based goals.
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