Relationship between marketing livestock feed is in
positive manner with marketing of livestock meat. Both marketing of livestock feeds and
marketing of livestock meat are enhanced or affect by the same factors such as
demand-pull in the market.
The demand of livestock feed and livestock meet is
what we called complementary demand and also joint demand. The demand of two
products or goods are said to be complementary demand when the demand of one
product stimulate high or little increase in the demand and another product as result of
positive and complementary utility one derives. They are also joint demand
because for any like increase in the demand of livestock meat gives a relative
increase in the demand of livestock feed because livestock animals cannot do
without livestock feed.
Marketing: Livestock agriculture can not do without marketing and feed mill industry can also not do without market, therefore marketing plays an
important role in livestock production and distribution of its products .
Marketing does not only involve destruction but also involve storage,
processing and production of livestock product Strategy
for marketing livestock feeds and meat:
one of the problem comforting livestock producer, both the products
producers and feed producer is the method and approaches to use in distributing
already produced products in livestock sectors. Because the expansion of any
business enterprise depends on the rate of turnover.
The following can be a good strategy for marketing livestock
feeds
Product Differentiation: The production differentiation can occur in different forms, it may be increase the nutrient requirement of the feed per kg or increasing the quantity of kg per bag, it may be by branding which is capable of marketing your products different from other competitors in the market. Applying this strategy or market mechanism will keep one to win the interest of many buyers in the marketing, resulting to were are in the demand of such feed bring about increase in the level of income, because the rate of turnover is one of the way of measure profit level of a farmer
Place: Some of this feed industries are located to a place where the demand of it is very low. Ps a feed mill-industry that produces feeds for pig. S at northern will hardly make profit because the demand of pig is low. The best market striates to use it to produce and transport to place where the demand for it is very high.
Price: The aim and objective of every market and for him to achieve this, a good price mechanism quantity that will demanded for such product. This price mechanism can be cost a differentiation in the market, lost leadership in the market or cost focus in the market.
Using promotion: This promotion can be achieve by employing many sales persons, using advertisement in television to stimulate the interest of customers. Though promotion states by customers can be attract and awareness can be created to them.