PAINT COMPANY BUSINESS PLAN SAMPLE BY MARTINS LIBRARY PAINT
BUSINESS PLAN
COMPONENTS
Executive summary
Business overview
Marketing plan
Operational plan
Organizational and management
plan
Financial plan
Risk and mitigating
factors
Appendices
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EXECUTIVE
SUMMARY
By focusing on its
strength, its key customers, and underlying values they need, MARTINS LIBRARY paint
will increase revenue to more than……. In three years. This business plan leads
the way. It contains our vision and strategic focus: the paint contractors and
home owners in our local markets. It provides the step-by-step plan for
entering the market and seizing up to 40% of the market in four years. This
plan include this summary, chapters on the company, product and services,
marketing forecast, management team and financial plan.
BUSINESS
OVERVIEW
LOCATION
The
business name is MARTINS LIBRARY PAINT
LIMITED. The head office is situated along (address here). It includes a show room and an office. Our factory
will be located at (location) which
is 6km away from our head office.
VISION
MARTINS
LIBRARY PAINTS LIMITED is a proposed company under the
painting sector of the building and construction industry in Nigeria. The
painting sector has recorded great proliferation due to constant demand for
paints in our country Nigeria. The vision of the company is therefore to become
a household name in the South Eastern part of Nigeria in five years.
MISSION
The mission of the
company is to help our customers get maximum satisfaction and the desired
aesthetics of their buildings at present and in the future.
OBJECTIVES/AIMS
1. To
present an improved quality goods and services in the painting section.
2. Continuous
training of our employees for efficiency.
3. To
endeavor to get the best for the benefit of the consumers.
4. To
add value to the society through creation of employment.
OUR VALUE PROPOSITION
Our proposition is to
be different from the big retail chains. We offer our target customer, who is
service seeking and not self-reliant, a vendor who acts as a strategic ally, at
a premium price that reflects the value of reassurance that our coating systems
will work.
CUSTOMIZATION
OF PAINT COLOUR: The Company shall extend its services
to allow the customers make a choice of their colour. Their choice shall be
made available at any time they need it.
DIFFERENTIATION
OF OUR PRODUCT THROUGH HIGH QUALITY:
Our
products will be made of high quality and good quantity of materials. The
products when applied on structures will not need to be recoated like other
paints, that is, it will only be coated once. It will also contain Aluminum
Silicate that will make our products to glitter.
CRITICAL
SUCCESS FACTORS
Direct
contact with our consumers: Our consumers will to not need to
pass through the middlemen in order to reach us. We intend to achieve this by
having agents that will create a direct link between our company and the
consumers.
Acknowledgment
of customers’ feedback: Consumers’ complaints will be
worked on with urgency and not overlooked. To be updated by gathering
information about our product and improving on them. On a monthly basis, agents
from our company will be sent into the market to get information about our
product in order to improve.
CURRENT STATUS OF THE
BUSINESS
MARTINS
LIBRARY PAINT is a proposed paint making and painting
company in the building and construction industry in Nigeria. The business is
proposed to start by January 2016.
OUR
BUSINESS CONTRIBUTIONS TO THE LOCAL AND NATIONAL ECONOMY
·
Industrialization
·
Creation of job opportunity
·
Participation in cooperate social
responsibilities
MARKETING
PLAN
MARTINS
LIBRARY PAINT LIMITED provides wall coating paints {domestics}
and also offer excellent services to building owners and contractors. In
painting we support two main lines;
- Emulsion paint
- Text coat paints
Emulsion paint is our
main upscale line of product, it is our best product for all buildings - residential,
schools, churches, and market square and airports. Emulsion paints are easier
to apply, spatter resistance and fast drying and have no unpleasant odor during
application. In service and support, we offer a range of working and depot
services. We also offer excellent painting services.
BENEFITS
OF OUR PRODUCTS AND SERVICES
Through our quality
products and services we assure our customers that they would get that ultimate
satisfaction they have always desired. Our company will provide products and
services that would last for a good period of time which our customers would
also benefit from them. Our products are going to be affordable by both the
middle and local people in the environment at a moderate prize. Having
different branches in the south eastern Nigeria, our company’s products would
be available and ready anytime and anywhere. Our customers would also benefit
from our products and services because we will produce any type of color they
want from us therefore leading to their satisfaction.
We have buses that
would serve the purpose of transportation and will therefore make available our
goods to our customers any time they need them.
METHODS
OF PACKAGING OUR PRODUCTS/SERVICES FOR DELIVERY.
Generally, paints are
stored in air tight bucket. MARTINS
LIBRARY will also follow the trend. MARTINS
LIBRARY PAINT LIMITED plans to store paints in drums. Our products will also be
packaged in air tight buckets. In packaging we will also segment our products
in smaller drums of five litters. The segmentation is to enable customers who
have the need of small quantity of paint to also enjoy our quality product.
HOW WE DETERMINE THE PRICE OF OUR PRODUCTS
AND SERVICES
We must charge
appropriately for quality product services offered. Our revenue cost structure
must match our cost structure so that the salary we pay must be balanced by the
revenue we charge. Our selling price
would be determined by the total cost of material used in production. The price
of painting service would be determined by the building structure. Our proposed
selling price at the moment as a new business will be such that will enable us
to enter the market within a reasonable period of time. A drum of emulsion
paint will cost two thousand naira (₦2000).
A drum of textcoat paint will cost two thousand three hundred and fifty naira (₦2350)
OUR
TARGET MARKET
MARTINS LIBRARY PAINT
targets to get forty percent of the market share in the south eastern part of
Nigeria. Our target customers are building owners, contractors, painters and
chain stores.
PROMOTION STRATEGIES
We
intend to use newspaper advertising and online medium as our main way to reach
new buyers. As we change strategies, however, we need to change the way we
promote ourselves.
Operational plan
Our
company is located at (address here).
Reason for the location is because it connect to the three major road in
(location here).
This is a business plan sample..... We can write a Feasibility study / Business Plan for that business you want to venture in; a Business proposal for that bank loan / grant you want to collect to start your business.... Call us Today on +2347030722911 or send us an email at martinslibrary1@gmail.com Click Here for detailed Explanation
Raw materials for emulsion paint
production
s/n
|
Description of
item
|
Source
|
Comment
|
1
|
Water
|
||
2
|
Calcium
|
||
3
|
White
titanium
|
||
4
|
Aluminum
silicate
|
||
5
|
Acrylic
|
||
6
|
Pest
|
||
7
|
Ammonia
|
||
8
|
Deformer
|
||
9
|
Formalin
|
||
10
|
Hydrosol
|
Raw materials for text coat production
s/n
|
Description of
item
|
Source
|
comment
|
1
|
Water
|
||
2
|
Titanium
|
||
3
|
Ammonia
|
||
4
|
Biocide
|
||
5
|
Calcium
|
||
6
|
Calwolin
|
||
7
|
Smooth
marble dust
|
||
8
|
Rough
marble dust
|
||
9
|
Acrylic
|
||
10
|
Thickener
|
||
11
|
Yellow
pest
|
||
12
|
Calgon
|
METHOD OF RECORD
KEEPING
The
method of recording is by paper and electronic.
The
system of accounting is by double entry accounting system and will also prepare
manufacturing account and stock valuation. The company’s financial accountant
will be responsible for keeping the record.
MANAGEMENT AND
ORGANIZATIONAL PLAN
COMPANY’S
ORGANOGRAM
General Manager
Personnel Manager
Chief
Financial officer
Production Manager
Research Manager
Proposal Manager
Marketing Manager
OWNERSHIP AND FORMOF
BUSINESS
Martins Library
paint is currently owned by twenty-five shareholders. It is a private limited
liability company which separate personal assets of shareholders from business
asset. Also guarantees the continuity of existence of business, easy capital
raising and high scope of business expansion.
MANAGEMENT TEAM
Martins Library paint will
start off its business in January 2016 with eight management personnel. More
workers will be employed as the business grows. In painting, the company will
make use of adhoc painters when necessary. Below are the eight management staff
that will start off the company and their positions.
NAMES POSITIONS
1. Mr.
A General
manager
2. Mr.
B Operation
manager
3. Mrs.
C Personnel
manager
4. Miss
D Marketing manager
5. Miss
E Financial
manager
6. Mr.
F Research
manager
7. Mrs.
G Proposal manager
8. Mr.
H Service
manager
Mr.
B, the operation manager has eight years of experience in manual paint making.
He managed a company store in (address here) and he was instrumental in the
development of MARTINS LIBRARY paint.
Mr.
H, the service manager has four years of experience in painting. He has handled
several painting contracts within and outside (name of state here). At present
we have a good team for covering the main point of the business plan. The
training of our managers before starting the business will be an important way
to cement our fundamental positioning in the market.
This is a business plan sample..... We can write a Feasibility study / Business Plan for that business you want to venture in; a Business proposal for that bank loan / grant you want to collect to start your business.... Call us Today on +2347030722911 or send us an email at martinslibrary1@gmail.com Click Here for detailed Explanation
FINANCIAL PLAN
Startup cost
(a):
Fixed assets
NGN
Machines and equipment
500,000
Vehicle 1,500,000
Furniture and fittings
500,000
Total fixed assets
2,500,000
Working
capital
Salaries and allowance
1,325,000
Telephone
45,000
Raw materials 457,500
Rent 300,000
Fuel for generator
325,000
Miscellaneous expenses
500,000
Research and travel
250,000
Company incorporation
60,000
Accounting, taxes and license
250,000
Fuel for vehicle 144,000
Electricity
55,000
Installation of machines and equipment 150,000
Advertisement 125,000
Total working capital
3,986,500
Total
start-up cost 6,486,500
SOURCES
OF FINANCE
Sources of fund percentage share amount (N)
Shareholders
|
80%
|
5,189,200
|
Investors
|
20%
|
1,297,300
|
Total
|
6,486,500
|
DEPRECIATION
SCHEDULE
|
Cost
₦
|
Scrap value
₦
|
Depreciable value
₦
|
Life span
₦
|
Annual depreciation
₦
|
Machines
|
500,000
|
50,000
|
450,000
|
10
|
45,000
|
Furnitures and
fittings
|
500,000
|
-
|
500,000
|
10
|
50,000
|
Motor vehicle
|
1,500,000
|
50,000
|
1,450,000
|
10
|
145,000
|
Total
|
2,500,000
|
100,000
|
240,000
|
PROJECTED
COMPREHENSIVE INCOME STATEMENT FOR 3 YEARS
DESCRIPTION
|
2016 (N)
|
2017 (N)
|
2018 (N)
|
Sales turnover(product)
|
7,830,000
|
10,179,000
|
12,528,000
|
Sales turnover(services)
|
4,216,153
|
5,480,998
|
6,745,844
|
Total sales turnover
|
12,046,153
|
15,659,998
|
19,273,843
|
cost of production
|
4,420,000
|
5,746,000
|
7,072,000
|
7,626,153
|
9,913,998
|
12,201,843
|
|
Less Expenses:
|
|||
salaries and allowances
|
(1,325,000)
|
(1,325.000)
|
(1,325,000)
|
Fuel for vehicle
|
144,000
|
187,200
|
230,400
|
Company incorporation
|
60,000
|
-
|
-
|
advertisement
|
125,000
|
162,000
|
200,000
|
miscellaneous
|
500,000
|
650,000
|
800,000
|
electricity
|
55,000
|
55,000
|
55,000
|
installation and equipment
|
150,000
|
-
|
-
|
Fuel
|
325,000
|
422,500
|
520,000
|
Rent
|
300,000
|
300,000
|
300,000
|
Telephone and postage
|
45,000
|
58,500
|
72,000
|
Depreciation
|
240,000
|
240,000
|
240,000
|
Total operating ex
|
(3,269,000)
|
(3,400,200)
|
(3,742,400)
|
Net operation profit
|
4,357,153
|
6,513,798
|
8,459,443
|
CASH FLOW
STATEMENT
CASH IN FLOW
|
2016 (N)
|
2017 (N)
|
2018 (N)
|
owners capital or equity
|
6,486,500
|
-
|
-
|
sales revenue
|
12,046,153
|
15,659,998
|
19,273,843
|
Total cash inflow(a)
|
18,532,653
|
15,659,998
|
19,273,843
|
CASH OUT FLOW
|
|||
Acquisition of fixed asset
|
2,500,000
|
-
|
-
|
cost of production
|
4,420,000
|
5,746,000
|
7,072,000
|
operation expenses less depreciation
|
4,337,000
|
3,939,200
|
4,055,820
|
total cast out flow(b)
|
3,029,000
|
3,160,200
|
3,502,400
|
Net cash flow(a-b)
|
8,583,653
|
12,499,798
|
15,771,443
|
opening cash balance
|
-
|
8,583,653
|
10,740,298
|
closing cash balance
|
8,583,653
|
10,740,298
|
12,685,943
|
PROJECTED
FINANCIAL POSITION FOR 3 YEARS
capital employed
|
2016 (N)
|
2017 (N)
|
2018 (N)
|
fixed asset
|
2,500,000
|
2,500,000
|
2,500,000
|
less depreciation
|
240,000
|
240,000
|
240,000
|
Net book value(a)
|
2,260,000
|
2,260,000
|
2,260,000
|
current asset:
|
|||
cash at hand & bank balance
|
8,583,653
|
10,740,298
|
12,685,943
|
10,843,653
|
13,000,298
|
14,945,943
|
|
Financed By:
|
|||
capital
|
6,486,500
|
6,486,500
|
6,486,500
|
net profit
|
4,357,153
|
6,513,798
|
8,459,443
|
10,843,653
|
13,000,298
|
14,945,943
|
This is a business plan sample..... We can write a Feasibility study / Business Plan for that business you want to venture in; a Business proposal for that bank loan / grant you want to collect to start your business.... Call us Today on +2347030722911 or send us an email at martinslibrary1@gmail.com Click Here for detailed Explanation
BREAK
-EVEN ANALYSIS:
Fixed cost
Variable cost
(N)
(N)
Salaries
and allowance
(1,325,000) -
Rent
300,000 -
Installation
and equipment - 150,000
Telephone
and postage
-
45,000
Fuel - 325,000
Depreciation 240,000
Miscellaneous 500,000
Electricity
55,000
Advertisement
125,000
Total
1,865,000 1,200,000
Fc
= fixed cost
Vc=
variable cost
S=
turnover
1=
constant.
S 12,046,153
1- 0.0996 =
0.9004
0.9004
The
interpretation is that out of the year (2016) sales of ₦12,046,153 this business will break even at the point when the
turnover is just ₦2,071,368.281, after
this point, it will begin to turn
RISK
ANALYSIS
1. The
prices of our competitors might likely reduce therefore making our customers
run to them.
2. Inexperienced
management team of the company may lead to slowing down the rate at which the
company sales.
3. Low
sales of our products leading to reduction of our profits.
4. Advance
in technology.
5. Unstable
economy situation might also turn out to be a risk, because in the future due
to the economic situation customers might prefer wall tiles to paint
application.
STRATEGIES TO MITIGATE
OUR RISKS
1. The
company will maintain market fair price with adequate distribution channel.
2. Our
main tactics include; application expertise, excellent training and developing
of our management team before starting off the business.
3. The
company would apply different marketing strategies in order to make more sales
yielding to profits.
4. Our
company would import the improved machines that would stand the thirst of time.
5. The
company would also be flexible in enrolling in the current trends by going on
continuous quick environmental scan to gather basic information about our
environment so as to adjust.
SWOT ANALYSIS
STRENGTH OF OUR COMPANY
1. The
customization of our products and services will make our customers demand more
of our products in the environment.
2. The
company also intends to establish a cordial relationship between us and our
customers which would lead to maintaining our customers.
3. Considering
the number of shareholders, there would be inflow of capital. Through our
management skills, there would be a number of investors who would invest in our
business.
4. Our
business location is also our strength. Located at (address here) which
controls three major roads in (location).
5. Our
company will have well-trained skilled man power for takeoff.
Also
considering the newness of our paint, its quality and its moderate price, we
believe it would be demanded at a higher rate.
OUR WEAKNESSES
1. Making
of paints does not really require special training, therefore it would be
simpler and easier for local consumers to produce paints as well.
2. Lack
of close substitutes for our raw materials. Almost all the raw materials used
in the production of paints are chemicals which are purchased.
3. Little
chance of recognition in the market environment due to our new presence in the
business environment.
OUR OPPORTUNITIES
1. Relatively
low competition since we have less paint production companies in our business
environment.
2. Online
shopping and advertisement thereby allowing customers from other states to have
access to our products and service.
3. The
company is located at a great proximity to the market.
4. As
an indigenous company, we are likely to receive support and approval from the
local government because it would serve as a platform to develop the local
government.
OUR THREATS
1. Competition
from other paint production companies.
2. New
market strategy from our competitors.
3. Tremendous
change in demand of paints in future by our customers.
4. Instability
in government policy.
This is a business plan sample..... We can write a Feasibility
study / Business Plan for that business you want to venture in; a Business
proposal for that bank loan / grant you want to collect to start your
business.... Click Here for detailed Explanation
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