My earnings are dropping | AdSense Help - Google Help
In this article, you will learn about the possible causes for decreased and reduced earnings and what you can possibly do to rebuild and bring your earnings back up again to normal finalized revenue.
The
first step in identifying what caused a decrease in earnings is to take
a look at the individual metrics: pageviews, CPC, and CTR. You can
view these metrics in the Performance reports tab in
your AdSense account. We recommend that you expand the date range to at
least the past six months to get a better picture of trends and
patterns.
To add metrics for pageviews, CPC and CTR, hover over the metric in
the interactive scorecard of your Performance report and click its tab.
Now try to evaluate which of your metrics is driving down your revenue
the most over your recent history.
Google Adsense support has provided some solutions and insights below.
PROBLEM 1: Declining Page views: - What is the solution?
PROBLEM 2: Declining CTR - What is the solution?
PROBLEM 3: Declining CPC - What is the solution?
After reading this article and did not finding any clues about your declining revenue during
your review of these metrics, try taking a look at some more ways of analyzing declining revenue as written below from Google Adesense problems and solutions gotten from different forums.
Source: https://support.google.com/adsense/answer/160523?hl=en
Why is My Adsense CPC Dropping Through the Floor? - Warrior Forum
www.warriorforum.com › ... › Search Engine Optimization
Jan 12, 2012 - 12 posts - 11 authors
I have two sites on which I have adsense. The older site reviews guns and holsters and stuff. The newer one has reviews on gyms. The older ...
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Drop in Adsense earnings, clicks and CPC - Google Product Forums
productforums.google.com/d/topic/adsense/sjM71VS0HOs
Dec 21, 2013 - I have noticed that my adsense revenue has dropped by 80% from December 16th, CPC is nothing to write home about...0.04,0.06 etc.
Re: Unnatural CPC, CTR and RPM
2 May 2014
Re: sudden drop in adsense earnings
13 Dec 2013
My Adsense CPC dropped significantly even though there were no ...
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More results from productforums.google.com
sudden drop in adsense earnings - Google Product Forums productforums.google.com/d/topic/adsense/fiwvqHyIyuU
Nov 3, 2013 - 100+ posts - 33 authors
My impressions and clicks in adsense dropped more than 90%, too. It started to .... 10) What is the average drop for your CTR, CPC or both?
The Ever Shrinking CPC Google AdSense forum at WebmasterWorld
www.webmasterworld.com/google_adsense/4426732.htm
Mar 9, 2012 - 29 posts - 13 authors
CPC is just the result of dividing earnings by clicks (eg $250 earnings/500 ... or is it simply a case that Adwords spends are dropping significantly? ... My assumption is that if two clicks come from the same computer within a ...
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Sudden drop Adsense CPC? - Black Hat World
www.blackhatworld.com › ... › Making Money › Pay Per Click › Adsense
Aug 19, 2013 - 11 posts - 4 authors
Just a couple days ago my Adsense CPC was anywhere from $1.10-$2.00. Just yesterday my average CPC has been ranging from $.70-$.90.
Huge Drop In Google AdSense CTR & Earnings Reported
www.seroundtable.com › Google News › Google AdSense
by Barry Schwartz - Jul 2, 2013 - Here is a chart from my AdSense account, note, I don't make a lot of money .... My Adsense CTR dropped 70% ,Not It's 0.20% -0.30% CPC also ...
Adsense CPC Dropping : How to Earn More
forum.associateprograms.com/ftopic38278.html
Dec 6, 2013 - 1 post - 1 author
I've been with Google Adsense for several years and have noticed a significant drop in my CPC. I've tried everything that I can think of ...
Sudden drop in CPC on Adsense - Website Babble
www.websitebabble.com/showthread.php?t=31998
Dec 25, 2013 - 15 posts - 6 authors
My website suffers a sudden drop in CPC over the last three days. There is even a message from Adsense saying "We've detected this ...
How to Avoid Smart Pricing on Google Adsense | Niche ...
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by Spencer Haws - Jan 30, 2012 - I have seen drops in bids from time to time, but I think this is more of a ...... So this is the reason why my CPC from adsense dropped abruptly!
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