ABSTRACT
The
study has its objectives, to examine corporate communication as a tool for
change management-A study of First bank of Nigeria and Wema bank. In addition
the study deepens in analyzing the effect of change management as a tool to
corporate communication. In the banking industry, communication ensures the cooperation
and support required to successfully manage its organization and implement its
change agenda.
The study sketches a conceptional framework of organizational
change and change management and outline the empirical review as well as
theoretical framework of analysis. Survey design was used and data were
collected using histogram. Mean, and likert sale rating. Hypotheses were
formulated to guide the study and were tested using ANOVA test and reliability
coefficient at 5% level of significance. The result of the two hypotheses
tested using ANOVA and reliability test at 5% level of significance showed that
public relations determine change management within first bank and Wema bank.
it went further to show that communication strategy employed by first bank and
Wema bank affect management change. The researcher recommends that workshops and
trainings should be given to first bank and Wema bank staff to enable them meet
up with the challenges facing them.
CHAPTER FOUR
PRESENTATION OF DATA AND FINDINGS
4.1 PRESENTATION
OF DATA: The previous section
described the design used in this study and presented the procure, population
size and sample, sources of data and rate at which questionnaires were returned.
This section focused on collected data, analyses, presentation and validation
of hypotheses stated in section one. For the purpose of this
study,
agree (SA), Agree (A), undecided UND, disagree (D) and strongly disagree (SD)
to answer questions. For the purpose of drawing conclusions, we fried responses
from internal public (management and staff) and the external public
(customers). Three hundred and ninety-five questionnaires will be used as an appropriate
questionnaires returned for the findings of the study.