ABSTRACT
The
impact of an auto responder cannot be over emphasised in online marketing
industry. Lots of people talk about auto responder and how you can use it to
grow your business online. But what actually is an auto responder? An auto
responder is a program which automatically generates a response when it
receives information. It automatically sends an email to people in response to
their quest. It doesn’t mean it writes the email for you but rather it uses a
sequence of prewritten email that are sent out to prospects on your database at
regular intervals. The objective of this seminar work “impact of using auto responder for online marketing in online
supermarket” is to review the nitty-gritty of using
auto-responder in our online supermarket whether to abide by it or not putting
into consideration the pros and cons of using it. Auto-responder indeed serves
important role in online marketing industry and it stands inevitable. This
concept is adopted by people who want to send
instant response when they
receive email to let sender know that email has been received and a reply could
be expected. It is commonly used on customer service site to tell people that
their request has been received and that they will be processed within a set of
time. Therefore it’s highly recommended in the growing of online business for
maximum output.
TABLE OF CONTENTS
Title page - - - - - - - - - i
Dedication - - - - - - - - - ii
Acknowledgement
- - - - - - - - iii
Table of
contents - - - - - - - - iv
Abstract - - - - - - - - - v
SECTION ONE
1.0
Introduction
1.1 Background
of Study - - - - - 1
1.2 Statement
of Problem - - - - - - 2
1.3
Significance of Study - - - - - - 3
1.4
Aim/Objectives - - - - - - - 5
1.5 Scope of
Study - - - - - - - 5
SECTION TWO
2.0 literature
review
2.1 Internet - - - - - - - - - 6
2.2.0
Electronic Commerce - - - - - - 7
2.2.1.0
Auto-responder - - - - - - - 7
2.2.1.1
History of Auto-responder - - - - - 8
2.2.3 website
- - - - - - - - - 9
2.3 Nature of
Electronic commerce - - - - - 10
SECTION THREE
3.1 The
Existing system - - - - - - - 12
3.2 The
Approach Taken - - - - - - - 12
3.3 Method of
Data Collection - - - - - - 13
SECTION FOUR
4.0 Discussion
4.1
Auto-responder - - - - - - -
16
4.2.0 Uses of
Auto-responder - - - - -
17
4.3.0 Features
of Auto-responder - - - - 19
4.4
Diagrammatical Description Auto-responder - - 21
4.5 Online Shopping
- - - - - - - 21
4.5.0
Advantage of Online Shopping - - - - 22
SECTION FIVE
5.0 Conclusion
- - - - - - - - 24
SECTION SIX
6.0 References - - - - - - - - 25
THE IMPACT OF USING AUTO-RESPONDER FOR
ONLINE MARKETING IN ONLINE SUPERMARKET
BY
OBEJI IBEABUCHI ERIC
EBSU/2007/42252
A SEMINAR PAPER SUBMITTED TO
THE DEPARTMENT OF COMPUTER SCIENCE
IN PARTIAL FULFILMENT OF THE
REQUIREMENTS FOR THE AWARD OF
BACHELOR OF SCIENCE (B.Sc) DEGREE IN
COMPUTER SCIENCE
FACULTY OF PHYSICAL SCIENCE
EBONYI STATE UNIVERSITY, ABAKALIKI
SEMINAR CORDINATOR:
MRS. ALO
SEPTEMBER, 2011