From the
research embacked on as a public
relations student, statistics have shown have in a
panoramic view that the Nigeria
customs have image problem.
No doubt about that, the information and view of people randomly, uniformly or in the same manner have clearly without any form of bias shown or indicated that Nigeria customs have lapses in the cause of discharging their duty or in their operation.
As a matter of fact, there is every tendency for image repairing in Nigeria customs which pave a great way for reputation, where by reverse of image problem will be corrected for the betterment of the organization
No doubt about that, the information and view of people randomly, uniformly or in the same manner have clearly without any form of bias shown or indicated that Nigeria customs have lapses in the cause of discharging their duty or in their operation.
As a matter of fact, there is every tendency for image repairing in Nigeria customs which pave a great way for reputation, where by reverse of image problem will be corrected for the betterment of the organization
THE WAY OUT
Now,
knowing full well that public relations is every good tools for
image repairing as a public
relations student I adverse
that Nigeria customs should allow public relation as a
matter of urgency to work into
Nigeria customs very well for
them to bring out the good or the best in them for
the betterment of organization
and for the entire citizen of Nigeria.
Since we all
know that public relation can make or mar the organization, Nigeria customs should
allow public relations to have
they full role of reputation or image management ; the planning and implementing of polices,
procedures and strategies that demonstrate an organizations commitment
to public and social responsibilities ethical behavior, Cooperate identify
and reputation with key public.
CONCLUSION
Public relations
as a management philosophy should be understood to include all effort towards achieving organization goals and
objectives as a means of ensuring that all the department of other
organization are made to understand that
their actions are what other public will
use in rating the organization
Whatever polices
or rules, the institution has regarding
promotion, discipline, dismissal
and transfer should be followed
strictly and accordingly to avoid lapses. The organization
should seek to operate in time or
provide better motivational facilities than other similar organization. It is the
researcher belief that public relations is a potent tool for marketing of goods
and services for good reputation of any organization in the country.
REFERENCES
Benson Eluwa (1999)
Public Relation: A Practical
Approach
Published by Virgin
Creation 4 Accra Street Uwani – Enugu, Chapter
1:3, 3:111=112
Nweke Okey F.F
(2001) Public Relations Practice, Published,
(A
Division of Hamson
PAL AGNC LTD BOX 2223, Enugu) Chapter 1:1