ENTREPRENEURSHIP - THE ENTREPRENEURIAL BOOK

Entrepreneurship book is an indispensable resource for students and practitioners alike, to learn about entrepreneurship. It provides an excellent foundation for better understanding this crucial subject matter. Kariv manages to integrate theory with practice via fascinating case studies from all over the world. The book is well written and inspires a lively discussion on a variety of themes in the field of entrepreneurship.'

Entrepreneurship means different things to different people, but the entrepreneurial personality is a crucial success factor to any new business. These traits are also increasingly in great demand at established multinational corporations.
This groundbreaking textbook differs from its competitors by placing an emphasis both on the core processes and practices of entrepreneurship, as well as demonstrating the impact of complex local environments in shaping the processes of entrepreneurship. Topics include:
       Main processes of entrepreneurial venture creation, innovation and growth.
       Operational steps characterizing processes of entrepreneurship.
       Establishing and realizing entrepreneurial ventures.
       Core processes and practices of entrepreneurship.
With case studies and interviews with entrepreneurs from across the globe, Entrepreneurship's international approach makes it stand out from other titles, providing students and practitioners alike with a unique perspective on the subject.

Contents
List of case studies                                                                                   xii
List of illustrations                                                                                   xiii
List of tables                                                                                                xv
Foreword by Professor Louis Jacques Filion                                  xvi
Acknowledgments                                                                                  xviii
INTRODUCTION                                                                                         1
Who should read this book?                                                        1
Entrepreneurship in a global context                                         2
Basic theoretical models in entrepreneurship at a glance: a research evolutionary
perspective                                                                                     3
National culture and entrepreneurship                                      4
Entrepreneurs versus small-business owners                        6
Entrepreneurship today                                                                 7
The book's approach                                                                     8
PART I THE RESOURCE-BASED PERSPECTIVE IN THE ENTREPRENEURIAL
COURSE      


THE ENVIRONMENT AND ENTREPRENEURSHIP
The market analysis
Uses of market segmentation
The environment
Clientele
Summary
THE ENTREPRENEURIAL CULTURE
What is entrepreneurial culture?
Processes that structure the entrepreneurial culture
Summary
THE STARTUP
STAGE
Phase 1 —Decision-making
Phase 2 —Realizing the vision
Phase 3 —Equipment know-how
Phase 4 —Buying
Phase 5 —Initiating the venture
Phase 6— Selling
Phase 7Managing the business
Summary
MENTORSHIP, COACHING AND COUNSELING
Mentorship Coaching Counseling Summary
PLANNING AND MANAGING AN ENTREPRENEURIAL VENTURE
Business planning and business performance
Mission statement
Value statement
Writing a mission statement
Redefining the firm's goals
Main themes in business planning
Business plans for established firms
Break-even analysis
Setting prices
What should entrepreneurs look for?
Two types of business plan
Elements of a business plan
Reflections on the planning process: a new perspective on business plans
Finalizing the planning process: the strategic plan
Planning by IPA: an alternative approach
Summary
10   MANAGEMENT SKILLS IN THE ENTREPRENEURIAL REALM
Managerial skills in entrepreneurs/lip
Managerial skills relevant for different stages of bus/ness development
Entrepreneurial management
Management and the resource-based view
Leadership in the entrepreneurial realm
The new venture team
A glimpse into entrepreneurial teams
Summary

PART II    THE PROCESS-ORIENTED PERSPECTIVE IN ENTERPRENEURSHIP
CREATIVITY IN ENTREPRENEURSHIP
Defining creativity
Creativity In the entrepreneurial realm
Creativity and environment
Types of creative ideas
The '•'idea'
Creativity in the context of entrepreneurial projects
A model of creativity
Gaps and asynchronicities
Creativity in the context of the business plan
Differentiation of the business
Summary
5   INNOVATION
The design of innovation in the entrepreneurial context
Innovators and entrepreneurs
The dynamic capabilities perspective and innovation
How to stimulate innovation
Innovation and business success
Unexpected business results
The effects of market demand
Opportunity exploitation in the context of innovation
Differentiating creativity and innovation in the entrepreneurial context
Summary
 OPPORTUNITY EXPLOITATION
THE ENTREPRENEURIAL
THE RESHAPING OF TODAY'S ENTREPRENEURIAL ACTIVITIES                              
These days, new venture creation plays an essential role in renewing the economic and social fabric. In most societies, new ventures are regarded as the main contributors of innovation, creating jobs and providing added value.The wealth of a nation depends on its ability to generate innovation, and most of that innovation is the product of new ventures.
Not only has the number of new ventures increased, but the range of entrepreneurial prospects has also grown. However, in spreading its wings, the world of entrepreneur ship has also become more complex. Every day, new ventures are launched in emerging sectors, with new entrepreneurial models as their basis. Until now, we have been used to preparing venture creators for the more traditional manufacturing and service sectors. Today, though, growing numbers of entrepreneurs can be found in the social and philanthropic fields, as well as in the technological, cultural, artistic and entertainment sectors.
Organizations — along with all the other elements of our society — are becoming more complex, and that complexity has generated a rapidly growing set of potential opportunities. Most venture creators must now be able to define existing, emerging and latent needs that reflect not only market development, but also the more sophisticated levels of education to which people aspire, and the technology-based environments in which they live. In addition, they need to be able to devise ways of defining the boundaries of these new, emerging sectors.
Increasingly, these new ventures, regardless of where they are situated, tend to focus on the global market; in fact, the number of firms operating globally from the time of inception doubles everv year.
Today's venture creators and entrepreneurs are much more highly qualified and have more sophisticated learning cultures than ever before, with the result that anyone who may be con­sidering entrepreneurship as a future career path needs a complete and well-developed overview of their target field.

The author is a well-known specialist in the field of entrepreneurship. She has written a book that will appeal to a broad range of readers. The book has been designed to present a structured approach to the learning required in preparation for entrepreneurial practice and venture creation in today's global environment.
More than 70 entrepreneurs from 45 countries were interviewed for this book. Readers will find more than 20 very different case studies that will inspire them to construct their own mental models of the entrepreneurs they wish to become, and what they wish to accomplish. In the jungle

Overview of increasingly specialized literature, here is a book that not only provides an subject, but also proposes avenues for readers to explore its various aspects in more depth.
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