CORPORATE COMMUNICATION AS A TOOL FOR CHANGE MANAGEMENT - A STUDY OF FIRST BANK OF NIGERIA AND WEMA BANK



ABSTRACT
The study has its objectives, to examine corporate communication as a tool for change management-A study of First bank of Nigeria and Wema bank. In addition the study deepens in analyzing the effect of change management as a tool to corporate communication. In the banking industry, communication ensures the cooperation and support required to successfully manage its organization and implement its change agenda. 

The study sketches a conceptional framework of organizational change and change management and outline the empirical review as well as theoretical framework of analysis. Survey design was used and data were collected using histogram. Mean, and likert sale rating. Hypotheses were formulated to guide the study and were tested using ANOVA test and reliability coefficient at 5% level of significance. The result of the two hypotheses tested using ANOVA and reliability test at 5% level of significance showed that public relations determine change management within first bank and Wema bank. it went further to show that communication strategy employed by first bank and Wema bank affect management change. The researcher recommends that workshops and trainings should be given to first bank and Wema bank staff to enable them meet up with the challenges facing them.

CHAPTER FOUR
PRESENTATION OF DATA AND FINDINGS
4.1       PRESENTATION OF DATA: The previous section described the design used in this study and presented the procure, population size and sample, sources of data and rate at which questionnaires were returned. This section focused on collected data, analyses, presentation and validation of hypotheses stated in section one. For the purpose of this
study, agree (SA), Agree (A), undecided UND, disagree (D) and strongly disagree (SD) to answer questions. For the purpose of drawing conclusions, we fried responses from internal public (management and staff) and the external public (customers). Three hundred and ninety-five questionnaires will be used as an appropriate questionnaires returned for the findings of the study. 



Share on Google Plus

Declaimer - MARTINS LIBRARY

The publications and/or documents on this website are provided for general information purposes only. Your use of any of these sample documents is subjected to your own decision NB: Join our Social Media Network on Google Plus | Facebook | Twitter | Linkedin

READ RECENT UPDATES HERE